5 Things Real Estate Agents Need to Hear From You

Home stagers quite often get frustrated in their efforts to promote home staging to real estate agents, and are left with the feeling that agents just don’t “get it” and, worse, don’t even want to get it.

Many new and aspiring home stagers even allow themselves to be talked out of starting a home staging business in the first place by the misguided and misinformed advice of an often well meaning real estate agent.

It helps to remember that all these agents and brokers are sales people working on 100% commission in a market where it now takes far longer to sell a property than it used to. Here are 5 key selling points you will want to communicate to real estate agents to help them realize “what’s in it for them” when working with you:

1. When dealing with listing clients, Home staging is something you can recommend to them as a faster way to sell their home, but it’s not a service you personally have to be responsible to pay for.

2. As a home stager, I will tell your clients the changes and improvements you don’t want to mention for fear of offending them and losing your listing. Plus, as an unbiased independent third party, I save you from having to get in between spouses who have different opinions about how to best show their home for a speedy sale.

3. With 70% of US home buyers searching online (that number is 90% in Canada) before ever calling a real estate agent, you will attract a lot more leads with better looking photos, not only for the staged listing but from active buyers who will want you to show them other properties as well. Attractive listing photos do a lot to increase your own agency’s status and credibility.

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Related posts:

1. Stagers, Do Real Estate Agents Make You Crazy?
2. 3 Tips to Educate Real Estate Agents About Staging
3. Don’t believe everything real estate agents tell you
4. Real estate investors desperately need home stagers
5. Home Stagers: Allies in a Slow Real Estate Market

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Home Staging Resources

“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports. More about Checklist

"Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation" by Debra Gould is THE script she used to go from zero to $10,000 a month in sales within two years. Learn word for word what she says when a homeowner calls and why she never does free estimates. More about Sales Script

Tagged as: Debra Gould, home stager, home staging, Home Staging Marketing, real estate, real estate agent, real estate broker, Real estate broker/agent, REALTOR, Staging Diva