Home Staging Marketing

Get Ready for the Busiest Staging Season

Since we’re into the busiest staging season in North America, in this month’s articles you’ll learn how staging helps buyers connect with a vacant house with an excellent example of a staging transformation by a recent Staging Diva Grad. You’ll also discover where you can find 13 free marketing tips, avoid the most common home [...]

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Put Your Home Staging Marketing In High Gear For Spring!

The spring real estate market, which starts in February and runs through June in North America, is the busiest season of the year for home stagers. Now is the time for you to lay the foundation to capitalize on all the potential sales coming your way. For example, you should be looking for ways to [...]

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3 Tips To Getting Media Coverage for your Home Staging Business

Media coverage is a huge help in building your home staging business because it helps get the word out for free to a huge audience (you could never afford to buy the same coverage), plus it reinforces your position as a home staging expert (being in the news gives you instant credibility). Here are 3 tips [...]

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5 Things Real Estate Agents Need to Hear From You

Home stagers quite often get frustrated in their efforts to promote home staging to real estate agents, and are left with the feeling that agents just don’t “get it” and, worse, don’t even want to get it. Many new and aspiring home stagers even allow themselves to be talked out of starting a home staging [...]

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New Parents are a Great Market for Home Stagers

Home Stagers often overlook this but a new baby’s arrival is a common reason for people to put their homes on the real estate market . Because of their needs (and the urgency of listing, selling and moving), new parents represent a very lucrative market segment. They desperately need our help! Most new parents’ homes [...]

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Home Stager: Prove You’re The Right Expert to Hire

One of the ways people decide which home stager to hire is they look for “proof” that the person is an expert in their field. What might that “proof” look like? For example: – An impressive portfolio of before and after pictures – Testimonials from satisfied clients – Success stories demonstrating results achieved for clients – [...]

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3 Tips to Choosing Your Home Staging Business Name

There’s no doubt about it, choosing the right name for your home staging business is key. Much of your business image rests on this decision and it’s also one of the hardest choices you’ll face in the early days of your home staging business. Many aspiring home stagers get stuck trying to make this one decision. [...]

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Spread Your Home Staging Business Name Far and Wide

Purchasing a domain name for your home staging business is only one part of claiming your company name on the Internet. You should also go to the popular social networking sites like Twitter, Facebook and ActiveRain and set up accounts/profiles in your business name. Even if you’re not going to use those accounts right now, you [...]

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3 Tips to Educate Real Estate Agents About Staging

While Staging Diva students know I don’t advocate devoting all your marketing to real estate agents, they are one of our 4 key target markets. Many of them don’t fully understand what a home stager does and how it can help them. Let’s face it, if real estate agents don’t “get it” they aren’t about [...]

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FREE Service Gives Home Stagers Publicity

I love to write about Staging Diva students and graduates to highlight their success as home stagers and give them free publicity. However, it can be difficult to get the right information to write a newsworthy story. People often forget to send some of the details, or they don’t know what type of information makes a [...]

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