Home Staging Marketing

Stagers, Do Real Estate Agents Make You Crazy?

Ah March . . . the official start of the biggest real estate season of the year! As a home stager, you’re likely thinking about all the ways you can market yourself to real estate agents. After all, they’re the gatekeepers to your potential clients. Without them you won’t have a business, or so you [...]

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How to Write a Simple Marketing Plan

It’s been said that failing to plan is planning to fail. But it is possible to plan yourself crazy until you’re so carried away with planning that you start to experience “entrepreneurial paralysis” and never really get anything done! On the flipside of that coin, you can only fly by the seat of your pants [...]

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New Staging Diva Service: Home Staging Website Checkup

If you already have your own website and it’s not getting the results you’d like, consider having a Home Staging Website CheckUp with me. I’ll go through your site with you on the phone and tell you all the things you can do to improve it, from how it looks visually, to how your copy [...]

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Marketing ideas to implement in your staging business now

If you started your home staging business more than a year ago, you probably weren’t using Twitter, or you might not even have heard of it. But mastering Twitter and using it to help promote and grow your home staging business should definitely be in your 2010 marketing plan. If you’re thinking, “why Tweet when [...]

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New Year, New Marketing; first find the right mindset

Many small business owners are hesitant about marketing because they think it means “cold calling” (picking up the phone to contact people they don’t know) or being a pushy sales person. Nothing could be further from the truth! The art of marketing is finding ways to get people who need your services to come to [...]

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No-cost way to build your home staging business

Newsweek says, “Suddenly, it seems as though all the world’s a-twitter.” And it’s no wonder. Twitter is growing faster than anyone could have imagined and it’s hard to listen to anything these days without hearing “Follow us on Twitter”. If all this buzz has you worried that you’re being left behind, while questioning whether it [...]

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Get Discovered While you Help a Reporter Out

Here’s a free service that can help you get quoted in the media. It’s called Help a Reporter Out or HARO for short. Once you sign up, you’ll get a daily digest of inquiries by reporters seeking experts on topics for their stories. For example, recently a reporter wanted women business owners over 60 to [...]

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Does your pricing attract the wrong home staging clients?

Marketing is not just about how you promote yourself, your pricing strategy is also part of your marketing. It conveys something about your business, your professionalism and what sort of clients will be drawn to you. In other words . . . Your pricing is part of your image! If you promote your services as [...]

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How to track you and your competition online

The Internet is critical to marketing your home staging business, it’s also a great source of information on other home stagers. With so many websites, it’s impossible to keep track manually. This tip will save you tons of time and give you the information you need on a regular basis. You can set up an [...]

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Home Staging Articles You Can Use in Your Newsletter or Blog

If you have your own website, blog or newsletter, you know how time consuming it can be to come up with new content. Perhaps you’ve even had a local newspaper ask you to submit a story to them and you’re stuck for what to write about or how to write it. Staging Diva Chronicles Volume [...]

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