Home Stagers, don’t forget FSBO properties

It’s been fascinating to watch the growth of FSBO, or “For Sale by Owner” properties. After all, with the Internet, real estate agents no longer have the power to keep only their listings in the public eye.

There are so many companies that have sprung up to help FSBOs market their properties on their own. Gone are the days of the sad store-bought “For Sale” sign in the window with a handwritten phone number. These days, home sellers who want to work without an agent can set up their own websites to showcase their properties and advertise them with a number of online services.

Once you have your own home staging business, it’s important to think about all your possible target markets and home sellers who don’t intend to list with a real estate agent can certainly be an important group. In fact, one could argue that these sellers need us even more because we’ll probably provide the only objective feedback they’ll get before putting their homes on the market.

Plus they really need our help to ensure their online photos are solid.

Then there’s the added benefit that with the 5% or 6% commission on their selling price that they’re saving, they may be more willing to invest in staging.

Congratulations to Dolly Dewald who transformed this FSBO property. What a difference her staging made! The owners held their own open houses and even without a real estate agent, they managed to sell this Omaha home for 96% of their asking price.

About her training, Dolly writes, “My goal was to have a job I loved. The Staging Diva Program gave me the structure and know-how to create a business and make it work. With Debra Gould’s help I now have an outlet for my creative juices and a job I love.”

> Read the rest of Dolly’s home staging story here.

For more marketing ideas to help you take advantage of the spring real estate season and to ensure you reach all your target markets, consider these two products:

14 Marketing Ideas to Rev Up Your Home Staging Business

Staging Diva’s Sales and Marketing Secrets to Boost Your Home Staging Business

Related posts:

1. Real estate investors desperately need home stagers
2. Staging Diva Directory welcomes Show Better Properties
3. Home Stagers: Allies in a Slow Real Estate Market
4. Be self-critical when evaluating your home staging portfolio
5. TKM Design Group Joins Directory of Home Stagers

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Home Staging Resources

“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports. More about Checklist

"Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans” contains home staging expert Debra Gould’s secrets for how to stage any room in a home. This must-have resource will boost your design confidence through easy to use ideas brought to life with floor plans and before and after photos from the hundreds of homes Debra has staged. More on Design Guide

Tagged as: Debra Gould, FSBO, home stager, home stagers, home staging, home staging for FSBO, Staging Diva