Professional logo and website must-haves for a home staging portfolio

After referring a home owner to the Staging Diva Directory of Home Stagers and being told she’d been there but didn’t like the portfolios of the stagers in her area, I decided to write about the five most common mistakes I see being made with home staging portfolios.

The first article I posted on this topic covered the importance of using strong before and after photos that truly demonstrate your talent. Today I’ll cover two more common home staging portfolio mistakes, starting with:

Not having a professional logo.

Your logo is a key piece of your business image and it must look like you have design sense. Otherwise, why would someone hire you to redesign or stage their home?

On the right are two examples of strong logos from Staging Diva Graduates Hayley Harris of Essential Key (Queensland, AU) and Karen Cook of Impressions of Home (Ontario, Canada).

Another common home staging portfolio mistake is:

Not having a professional web site or a professional listing in a Directory like the Staging Diva Directory of Home Stagers.

It’s not easy building a web site and you may be proud of your beginner “do it yourself” efforts. But make sure what you’ve done will look professional to people who don’t know you and won’t care how hard you worked to figure out how to build a site. Because home staging is an image business that is all about your sense of design and style, your Internet presence must demonstrate that.

Debra Gould, President Six Elements Inc. Creator of The Staging Diva® Home Staging Training Program

Debra Gould’s mission is to inspire others to follow their dreams and use their innate talents to also earn a living. She has trained over 1000 women and men on five continents how to take their talent for decorating and turn it into a successful home staging business. Learn more about the Staging Diva Home Staging Business Training Program.

Related posts:

1. What does your logo say about your home staging business?
2. Focus on home staging and let the Staging Diva Team handle your website
3. Using a website template for your home staging business
4. How strong are the photos in your home staging portfolio?
5. Hiring a designer to build your home staging website is hard work

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Home Staging Resources

“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports. More about Checklist

"Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation" by Debra Gould is THE script she used to go from zero to $10,000 a month in sales within two years. Learn word for word what she says when a homeowner calls and why she never does free estimates. More about Sales Script

Tagged as: Directory of Home Stagers, hayley harris, home stager directory, home staging portfolio, home staging portfolio mistakes, karen cook, Staging Diva