Quote of the Month!
"The way to get started is to quit talking and begin doing."
New Sales Script
the new "Staging Diva Sales Script: How to avoid the f/ree estimate
trap & turn homeowners into home staging customers in one phone
conversation" you'll learn exactly what I say to potential
I've set it up so you can read word for word what
I say when someone calls and says, "I'm thinking of having my home
staged, what does it cost" or "I'm thinking of having my home
staged, can you come a do a f/ree estimate?"
If you handle
those questions right, within 20 minutes you'll be booking a paid
meeting even if the person has never met you in person before and
even if your rates are higher than the competition.
this script to go from no business to over $10,000 a month within my
second year staging homes.
This script will help you
at least double the number of customers who hire you from the ones
The new Staging Diva Sales Script is available right now at
the introductory price of only $59. If you got only one new client
from what you learn with this script, how much is that worth to you? Learn
Want to be a
Stager? 15 questions to ask before parting with your
Don't take home staging training just because you want
"credentials" since there are none (not
official ones at least). Notice I'm one of the only people
offering a training program that tells you this. I could have made
up fake letters to put after your name too, it's just not how I
choose to do business.
Decide exactly what you need to get out of a program and then
find training that offers that. Compare course content carefully and see which one
covers what you need to improve your chance of
Since this is a completely unregulated industry anyone can
start up a training program whether they've ever worked as a stager
I've prepared a list of 15 questions you should ask before
handing over your hard earned c@sh.
Looking at the photo of me with the drill and tulips you'd
probably guess those are my favorite tools. Actually they come a
close third and fourth. The most important staging tools a home
stager has (other than their innate talent) is a measuring tape and
paint swatch book.
Don't make the mistake of getting one of those small, light,
easy to carry measuring tapes or those fancy new laser
You need a good old fashioned contractors-grade tape measure.
It's bulky and usual neon colored (so they can find it in the
drywall dust I guess), but it does the job.
While I can walk into a room and almost instantly know if the
furniture is in the wrong place or it's the wrong size, I do rely on
my measuring tape to help me decide how to move it all around. Don't
leave home without it!
My second essential tool is my paint swatch designers kit.
Not only does it contain 2500+ colors, it gives me larger samples of
each. I recommend paint colors in many of my home staging
consultations, plus many of my clients want me to pick colors for
their new home.
how I recommend colors, my favorite choices for every room in a
house and how to get your own Designers Kit.
With kids almost off school and summer
schedules breaking up the usual routine, now is the perfect time to
think about whether your summer will allow you to set aside two
hours here and there to listen to the Staging Diva course
recordings. If you do, you'll be in excellent shape to launch and/or
grow your staging business this Fall.
Whether you are new to the field or your
business isn't growing quite as you had hoped, I can help
With five courses to choose from, you can take
them all at once or hand pick the ones that you feel will fill in
the gaps of what you need to know.
Learning from home cuts your costs and time
commitment. And did you know that I am the only person teaching home
staging in the whole world who has a Masters degree
in Marketing and has actually built a successful home staging
recordings and study notes that are emailed to you right after
you order, you get to listen to the material as often and whenever
If you order before July 1, you can sa.ve. $50 per course or
over $100 on the whole program.
Still waiting for the full page National
Post feature on me as the cover story in their Saturday
Home Section. If I knew the date I'd tell you. Every weekend I wake
up thinking "is today the day?"
This Old House Magazine, is running their
staging story in the July/August issue, on news stands in June. With
a circulation of over 6 million, this will generate projects for
Staging Diva Graduates who are part of the
Home Business Magazine is featuring me in
their October 2008 issue.
Entrepreneur Magazine will feature
Staging Diva in the Fall 2008 Business Start Up Guide. Staging Diva
is the only home staging business opportunity included in all of
their guides for three years
The Decorating Adventures of Ambrose Price is in final
editing for HGTV, airing this fall. In one episode
I take Ambrose under my wing and teach him all about home staging.
Then he does a condo on his own and I'm brought back in to judge his
work. Stay tuned to see what I said when he asked me to hire
The Better Homes and Gardens staging story
is still waiting to go to press, though they tell me it will run. I
hope so! Not only did they interview me, they insisted on also
interviewing my clients. I'd hate to think I asked them to speak
with the reporter for nothing.
Read more about
Staging Diva in the News.
Manager of Operations supervises several others behind the
Sandy is my
Executive Assistant who does a great job of answering questions,
keeping the Staging Diva
Network humming, ensuring Graduation Certificates go out in a
timely fashion and many other behind the scenes details. I couldn't
run this business without her. Email Sandy when you need
I'm still accessible but with over 500 emails a day, I need
help! If you ask Peggy or Sandy something directly that they feel
needs my attention, they always forward your message to
22: June 2008
I'm really excited about the new Staging Diva Sales Script. It was
inspired by Carla Savko (CA) who said she used the
learning from course 3 to land her first client. She had taken notes
on my detailed explanation of to handle a sales conversation, but it
got me thinking how much easier it would be for my students if I
wrote out the whole script I use word for
word. Learn more in the sidebar story at
HGTV is putting the finishing touches on the
new "Decorating Adventures Show" I taped with them. I have no air
date yet, but they asked me to send my logo for the film credits, so
that's a good sign! You can read more in this issue about upcoming
I hit a personal milestone this month with 800
Graduates of the Staging Diva Training Program worldwide.
Proving that home staging is not a local phenomenon,
we have our first Staging Diva Graduates now in Brazil, France and Spain (joining the United States, Canada, England, Wales, Portugal, South
Africa, Barbados, Australia and New
Let's face it, every homeowner in the world wants to
make as much m0ney as possible from their real estate transactions.
They can't do it without the help of home
I hope you find the content of this issue of Staging Diva
I welcome your opinions, success stories and/or new story
ideas; it's a challenge deciding what to write about month after
Debra Gould, President Six Elements Inc.
Creator of The Staging Diva Program
P.S. If you missed the May
Preview session, you can listen to a recording here.
Book Cases and Shelves in Home Staging
Facing Your Fears
New Directory of Home Stagers
Student/Graduate Success Corner
Quote of the Month
New Staging Sales Script
15 Questions To Ask Before Parting with Your
My Favorite Tools
Staging Diva Courses
Staging Diva In The News
The Staging Diva Team
Book Cases and Shelves
in Home Staging
As Staging Diva students know, I advocate spending time on
staging all visible shelves in a home. This includes the china
cabinet too, which I typically empty and rearrange during an initial
Don't neglect shelving units and book
cases when staging. They contribute to the overall look of a
room. Here's what I did in a cluttered home
If a book case is over stuffed, it makes the
room look smaller and disorganized. Break up the books with
decorative items and let the back of the shelving unit show through.
Depending on the depth of the piece of furniture, this can make a
room feel up to a foot wider.
In an initial home staging
consultation I'll start the process so the client can see the
transformation. It helps them realize how much better the room can
look and they see that they wouldn't be able to style it themselves
the way I'm doing it. Many let me finish the whole thing right then,
others want me to come back when we have more time.
of home staging is to help prospective buyers fall in love with the
home and imagine themselves living there. Home offices are often key
and it's important to encourage your clients to put away as much of
their office stuff as possible, even if it's a working home office,
as shown in my before and after photos
|For more tips on
what to do during a home staging consultation and how to make
your suggestions so that the client isn't offended or
defensive, check out course 3 of the Staging Diva Training
the Mystery Out of Home Staging
NOTE: S.a.v.e. $50/course by ordering by June 30,
F/ree Bonus with course
For a step by step guide as you go through the home
with a fill in the blank report you can leave with your
clients at the end of your staging consultation check out
Staging Diva Home Staging Consultation Checklist with Room by
Room Client Planning Forms.
Note: This product is f/ree when you order course 3 of
It's normal for fears to come up when you think about
stepping out of your comfort zone to start your own business,
or tackle a new challenge.
This still happens to me and I've been supporting
myself as an entrepreneur since 1989.
The trick is to not let these fears paralyze you and
stop you from taking action.
Everyone gets scared, the difference is successful
people keep going
Here's what I do whenever I feel
fear creeping up on me
I make a two column wide
chart and list all my biggest fears in the left column and on the
right I write the worst thing that could happen if that fear is
Somehow doing this takes the emotional charge out
of it, especially when I realize that usually the worst that can
happen is "I'll feel dumb" or "I'll have wasted some
Then I make a separate chart at the bottom and fill in
"Possible solutions or places I can go for help."
The idea is
to put your focus on solutions instead of your fears. If you've read
anything about the "law of attraction," you'll know what I mean. By
focusing on solutions, you can start to take action and stop letting
fear hold you back.
This is an example of one of the hundreds of exercises in
Diva Home Staging Training Workbook which contains
fill-in-the-blank charts for you.
The Staging Diva Directory of Home Stagers is into it's third year of winning projects for Staging Diva
Graduates and I've made it even better than ever with a whole new
look and structure.
New Directory of Home Stagers Makes
Easier To Get
While I've invested over $3,000 in these
improvements, I haven't raised the cost of participation because I
want as many Staging Diva Graduates as possible to be able to
I recently did a coaching session with
two stagers who were ready to close their staging business after
only 90 days because they believed there was no demand for staging
in their city. They wasted over a thousand d0llars on door
to door flyers and a newspaper ad with nothing to show for it. One
of the many problems with this approach is that these are one-time
events which are easily missed and mostly reach people who aren't on
the market for your services.
|These business partners didn't have a
website and admitted to me that
if a local home seller was looking for staging help, they
would have no way of finding them. So how could they
conclude there was no demand for their services? What a shame
to be ready to give up their dreams within three short months,
after spending over $1000 on marketing tactics that were
doomed to fail.
The handy search box in
the Staging Diva Directory of Home Stagers makes it easy for
visitors to find
I have built my staging business, Six Elements Inc. and my
training company Staging
Diva, largely from my websites so I know how to make these work.
That's why I created the Staging Diva
Directory of Home Stagers; I want my graduates to be able to
build their businesses 24 hours a day and 7 days a week and not
waste their limited resources on marketing tactics that won't
The Staging Diva Directory of Home Stagers lets you be part of a recognized and respected website that
I'm spending time and m0ney driving traffic to. As anyone who has
their own site knows, getting traffic to your site, is a much bigger
challenge than just building it!
Whether you have
your own website or not, you can be part of the Staging Diva
Directory of Home Stagers as long as you're a graduate of the
have your own site already, being part of the
directory will exponentially increase your chance of being found
because your profile on the Staging Diva Directory will link to your
own site. Participants who have their own sites, generally report
that over half the traffic to their own site comes from their link
in the Staging Diva Directory.
you don't have your own site, being part of the
directory will take the pressure off you to design, build and host
your own site. This is time consuming and expensive when you do it
yourself or hire someone else. When you're part of the directory,
you just send us your copy and photos and we do the rest for you!
And, if you have your own domain name, you can forward it to your
profile page on the Staging Diva Directory. That way, you can put www.yourcompanyname.com on your business cards right away
and your visitors will end up at your page on the Staging Diva
Directory. That's what Leah
Fritz has been doing for over 2 years now and she's got more
business than she can handle!
Don't fall into the same trap as the business
partners I described above. It's worth considering how much business
you are losing when potential clients can't find
Only one staging project will more than pay for
your directory listing for a whole year, and probably your training
Learn more about
how to join.
Student/Graduate Success Corner
|Congratulations to Staging Diva Graduate
and Directory member Leah Fritz of Perfect
Place Home Staging (WI) on her upcoming feature in the
July issue of Milwaukee Magazine and on her recent contract to
stage over $2 million worth of real estate for a local
You can follow Leah and other graduates' ongoing challenges
and triumphs in Staging Diva
||Congratulations to Staging Diva Graduate Nicole
Hurst of Cole
House Design (ON) on so much business success within such
a short time of completing the Staging Diva Training
received many inquiries about my services from my page on the
Staging Diva Directory since joining in March. The last call
was from a homeowner who had a 5000 sq.ft. house. Without the
directory she would have never found me, and I wouldn't have
been able to stage this massive home. Thanks again
Is this not a stunning dining room? Staging Diva Graduate Gary Baugher, An Eye 4 Change (IN), always does
such a beautiful job and then makes sure he's got the
right portfolio photos to showcase his talents. I love how he
dealt with the high ceilings and awkward area over the entrance to
this room. Gary is also an active member of Staging Diva
Dialog and has been generously sharing what has worked in
marketing his business with the group.
the full story about Gary Baugher's latest staging
She writes, "It
was an exciting project and a fantastic way to showcase my business.
I was so pleased with the results. Now my kids seem to think my job
is on TV!"
I'm so proud of Elizabeth Freeman of
Staged Designs who completed the Staging Diva Program last
spring. She's featured in a fabulous 5-part TV news feature
on WGME 13 News in Portland, Maine. The story
follows how Elizabeth, and a landscaper and painter transform
a house that's been sitting on the market for over a year in a
slow real estate
I'm sure if you told Elizabeth she'd be the star
of the local TV news a year ago, she never would have believed it.
That's the beauty of following your dreams, when you do ANYTHING is
Elizabeth whether the Staging Diva Program helped her and she said,
"I did a lot of searching before I decided to take the Staging Diva
Program. I knew I had decorating skills, but where I really needed
help was in the business side. Your program gave me what I needed to
really get my business off the ground, as well as providing a source
of inspiration. I didn’t have a huge budget and didn’t want to
travel for training. The course recordings allowed me listen to the
training on my own schedule with the option of listening to them
again in the future. I also appreciated that I could get more
assistance if and when I need it, and the support of the many
Staging Diva graduates."
Read the full
story and watch all 5 segments of Elizabeth's TV debut
The Staging Diva Directory of Home Stagers
welcomes these recent Graduates. Congratulations on getting your
portfolios together and putting yourself out there for homeowners,
agents and the media to find:
Learn how you can join
the Staging Diva Directory of Home Stagers.
|Susanne Vaughn of SVA
Home and Decor
Serving: West Los Angeles, Santa Monica, Brentwood,
Malibu, Pacific Palisades, Beverly Hills, Hancock Park, Culver
City, South Bay and Marina Del Rey.
|Ranee D. Strawn of Distinctive
Serving Illinois: Chicago’s northwest suburbs,
Barrington, Bull Valley, Cary, Crystal Lake, Deer Park,
Johnsburg, Lakewood, McHenry and Spring Grove
|Cathi Durkin of Impressive
Florida: North Broward County, Parkland, Coral Springs,
Deerfield Beach, Coconut Creek, South Palm Beach County, Boca
Raton, West Palm Beach, South Boca, South Palm Beach and North
|Marcia Kirkwood of Sunny
Brook Home Staging
Serving: Shawnigan Lake, Cobble Hill, Mill Bay, Duncan,
Crofton, Ladysmith, Malahat, Langford, Colwood and Victoria,
Staging Diva Students and Graduates, send me your successes so we
can celebrate your triumphs and inspire others! PLUS, being included in
this newsletter gets you a F/ree home on my newest website. I
also feature Graduates in my blog as you've seen from the stories
above about Elizabeth Freeman and Gary
Baugher. Google indexes those
stories the same day I post them, which is excellent F/ree publicity
that I give you (but you have to do your part by sending me
information I can use)! The more links
I provide you with, the better for your business