|Staging Diva Dispatch, written by home staging expert Debra Gould, is a monthly newsletter filled with real estate staging business tips and articles for aspiring and established home stagers. The Staging Diva shares practical solutions and ideas to help you decorate homes to sell quickly, and make lots of money doing it.|
Projects With No Stagers!
I've had three home staging projects recently with no graduates to refer the clients to. They were in Chicago IL and Savage MN. If you're in either of these areas and you weren't sure whether you wanted to proceed with Staging Diva Training, I can tell you that any of these projects would have more than covered the cost!
Staging Diva Goes
has been an international year for my business. I staged homes for
owners now living in Thailand, Hong Kong and England who had homes
back in my city to sell. Naturally, they found my home
staging site on the Internet. I was able to sell them on hiring
me to take care of all the details of preparing their homes for sale
even though we never met in person and they were thousands of miles
Staging Diva is also going international, with our first students from Australia and South Africa joining this week! They found my home staging training site on the internet.
For those of you continuing to resist putting your staging businesses on the Internet, you are really missing opportunities. That's why I created the Staging Diva Directory of Home Stagers. It's the cheap, fast and easy way to get your business hosted on a high traffic home staging site. I do all the work, just send me your copy and photos!
If you're unsure whether I can get your staging business exposure and traffic, think back to how you found out about me in the first place.
Interior Design Versus Home Staging
Now that I've staged hundreds of homes, here's what I learned about being a Professional Home Stager and why I'm glad I never took several years off to study interior design:
Just recently I also learned how much more pr0fitable home staging can be. Check out these Interior Designer statistics from salary.com:
I was shocked to see these statistics! In my first year of home staging I made more than an interior designer with 2 years experience. By year two, I made more than a senior designer with more than 8 years experience!
I share with my students how I accomplished this, and show them how to do it too, during 10 hours of training in The Staging Diva Home Staging Training Program.If you haven't taken these Staging Diva courses, you can order recordings now for only $179 each or join the next live course series with me and take all 5 courses for $795 (a $100 s.a.v.i.n.g).
Student/Graduate Success Corner
Congratulations to LaJeanna Pilant of Alamo Home Staging (TX)
who is using what she learned in course 3 "Taking
the Mystery Out of a Home Staging Consultation" to stage her
first project. It's a $650,000 home involving shopping, staging,
landscaping, painting, packing, etc.
Congratulations to graduate Jenny Kennedy-Olsen of Urban Lane Designs (AB) who has been invited to speak at the local Home Builder's Association conference in September!
Congratulations to Cindy Pickering (FL) who within 5 months
of graduating not only built a successful home staging business but
was able to sell it when her husband was transferred to another
state! She can start up again when she resettles in her new home.
Once you know what you're doing, you can run your home staging
Congratulations to Della Pitre (NB) on her new staging business, New Look Designs. With two more courses before graduating from the Staging Diva Program Della is already well on her way to a new future!
When Kelley made more in 5 hours of staging than she used to make working a whole week, she decided it was time to take the plunge. She celebrated Independence Day by quitting her job and committing herself full-time to building Redefining Spaces. Way to go Kelley; it takes courage to step out of your comfort zone and follow your dreams!
Staging Diva Students and Graduates, send me your successes so we can celebrate your triumphs and inspire others!
Dealing with Client Resistance
open-minded client will be thinking about the inconvenience and
price tag associated with painting. It's your job as a home staging
expert to educate them about why it's important.
one client with a fuchsia living room that opened into a brilliant
turquoise kitchen and dining room. These were the first rooms you
saw when entering the house.
I would recommend a new color scheme as soon as I walked through
their front door. But, timing is everything. I waited until I had
completed the rest of the consultation and built a rapport and level
of trust. They were proud of their color scheme and had I
recommended changing it from the get go, I would have met with
three hours into our time together, I acknowledged what a "wonderful
job they had done choosing their colors to live". I pointed out that
now we were turning their home into a product that needed to appeal
to the greatest number of potential buyers. I discussed how strongly
people are influenced by color, and how difficult it is to imagine
anything else when looking at a room in a strong color
explained the fuchsia would distract buyers' with the novelty of the
color, and that their next distraction would be trying to imagine
how their own living room furniture wouldn't work with
line," I said, "instead of walking through imaging themselves just
moving in, potential buyers will be talking about how they have to
repaint; or even worse, thinking 'I could never live here!'
Decorating a home to sell is the art of creating an environment that
the maximum number of potential buyers will fall in love
In the Staging Diva Ultimate Color Guide you'll learn:
You can order "Staging Diva™ Ultimate Color Guide: the easy way to pick colors for home staging projects"and have it emailed to you within 24 hours.
Staging Diva In the Media
What does Staging Diva media attention mean for you?
With more media exposure and more Internet traffic to http://www.sixelements.com/
and http://www.stagingdiva.com/,more people are
educated about what staging can do; which makes your sales job
The value of your Staging Diva training increases
because you can say that an
internationally recognized home
staging expert personally
Traffic to your profile in The
Staging Diva Directory of Home Stagers increases exponentially
without you working to get this added exposure. And, you don't pay
extra for it either!
With every media appearance, I get calls from people looking for a home stager in their market. 98% of the time, the Graduates who actually get work from my referrals have a page on the Staging Diva Directory and/or their own website. It's rare for someone to hire a stager when they can't see samples of their work.
What projects are you missing out on? What are these lost
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