Debra Gould

Get Ready for the Busiest Staging Season

Since we’re into the busiest staging season in North America, in this month’s articles you’ll learn how staging helps buyers connect with a vacant house with an excellent example of a staging transformation by a recent Staging Diva Grad. You’ll also discover where you can find 13 free marketing tips, avoid the most common home [...]

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Staging Success Stories and Business Card Tips

In this month’s posts of the Staging Diva Dispatch you’ll learn 9 tips to help you create your home staging business card. Key when you’re starting out, plus established stagers can take this opportunity to see if their current card needs some “staging” of its own! I also share a personal story by a new [...]

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Backstage with Staging Diva for March 2012

If you’re one of the 400 new stagers or aspiring stagers who joined the Staging Diva community over the past month, welcome! I don’t know about you, but I really enjoyed that extra day in February. I’ve been busy with home staging and color consultation projects, mentoring home stagers, interviews for CBS Radio and Question [...]

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Put Your Home Staging Marketing In High Gear For Spring!

The spring real estate market, which starts in February and runs through June in North America, is the busiest season of the year for home stagers. Now is the time for you to lay the foundation to capitalize on all the potential sales coming your way. For example, you should be looking for ways to [...]

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3 Tips To Getting Media Coverage for your Home Staging Business

Media coverage is a huge help in building your home staging business because it helps get the word out for free to a huge audience (you could never afford to buy the same coverage), plus it reinforces your position as a home staging expert (being in the news gives you instant credibility). Here are 3 tips [...]

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Backstage with Staging Diva for February 2012

Helping Staging Diva Graduates stay motivated through the winter season can be a challenge. November through January are always less busy times for stagers in the US and Canada— unless you’re also doing interior redesign, color consulting and holiday decorating. Get ready though because we’re heading into the best time of the year for home stagers. This [...]

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Directory of Home Stagers Welcomes Back Noel Storm and Miriam Neuman for a 2nd Year!

Congratulations to these Staging Diva Graduates who renewed their Staging Diva Directory of Home Stagers membership for a 2nd year! Visit their profiles and get inspired: Noel Storm is the owner of Noel’s Home Staging and Redesignin Illinois. Noel’s listing serves as her home staging website since it has all she needs to showcase her [...]

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Home Stager, Declutter and Liberate Your Dreams

My house doesn’t always look like a home stager lives here (especially since I don’t have a cleaning lady), but for the most part my environment is free of unnecessary objects and the usual dust collectors you’ll find in most of your clients’ homes. As most of my students and readers know, I hate clutter. I [...]

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Home Staging Opportunity in Australia Created by Speech in New York

Opportunity works in mysterious ways. On my own journey of reinvention, I’ve read hundreds of books, listened to more hours of inspirational recordings than I can count and traveled across the country and back in search of “my home.” Along the way, I’ve heard this sentiment repeated in various forms but it generally goes like [...]

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5 Things Real Estate Agents Need to Hear From You

Home stagers quite often get frustrated in their efforts to promote home staging to real estate agents, and are left with the feeling that agents just don’t “get it” and, worse, don’t even want to get it. Many new and aspiring home stagers even allow themselves to be talked out of starting a home staging [...]

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