home stager

Get Ready for the Busiest Staging Season

Since we’re into the busiest staging season in North America, in this month’s articles you’ll learn how staging helps buyers connect with a vacant house with an excellent example of a staging transformation by a recent Staging Diva Grad. You’ll also discover where you can find 13 free marketing tips, avoid the most common home [...]

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Backstage with Staging Diva for March 2012

If you’re one of the 400 new stagers or aspiring stagers who joined the Staging Diva community over the past month, welcome! I don’t know about you, but I really enjoyed that extra day in February. I’ve been busy with home staging and color consultation projects, mentoring home stagers, interviews for CBS Radio and Question [...]

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How Do You Choose Home Staging Colors?

As a Home Stager, I’ve always been passionate about color, and doing color consultations has been an important part of my business since I started staging and redesigning client homes in 2002 with my home staging business Six Elements Inc. So far this winter, I’ve had a surprising number of projects from people who aren’t [...]

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3 Tips To Getting Media Coverage for your Home Staging Business

Media coverage is a huge help in building your home staging business because it helps get the word out for free to a huge audience (you could never afford to buy the same coverage), plus it reinforces your position as a home staging expert (being in the news gives you instant credibility). Here are 3 tips [...]

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Home Stager, Declutter and Liberate Your Dreams

My house doesn’t always look like a home stager lives here (especially since I don’t have a cleaning lady), but for the most part my environment is free of unnecessary objects and the usual dust collectors you’ll find in most of your clients’ homes. As most of my students and readers know, I hate clutter. I [...]

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Home Staging Opportunity in Australia Created by Speech in New York

Opportunity works in mysterious ways. On my own journey of reinvention, I’ve read hundreds of books, listened to more hours of inspirational recordings than I can count and traveled across the country and back in search of “my home.” Along the way, I’ve heard this sentiment repeated in various forms but it generally goes like [...]

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5 Things Real Estate Agents Need to Hear From You

Home stagers quite often get frustrated in their efforts to promote home staging to real estate agents, and are left with the feeling that agents just don’t “get it” and, worse, don’t even want to get it. Many new and aspiring home stagers even allow themselves to be talked out of starting a home staging [...]

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Staging Success Spotlight on Donna Dazzo

Congratulations to Staging Diva Graduate Donna Dazzo of Designed to Appeal on her appearance on HGTV’s Selling New York where she provided her staging advice for a $5.75 million townhouse. I have to admit I’d be intimidated by a client’s home with that high a price tag! The funny part is, when I saw the [...]

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Backstage with Staging Diva for January 2012

If you’ve just joined the 20,000-member Staging Diva community, welcome and if you’ve been here for awhile, thank you for your participation! I look forward to helping all of you make 2012 your best year yet! I don’t generally make New Year’s resolutions because I know how often we fall off course and think, “Oh [...]

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New Parents are a Great Market for Home Stagers

Home Stagers often overlook this but a new baby’s arrival is a common reason for people to put their homes on the real estate market . Because of their needs (and the urgency of listing, selling and moving), new parents represent a very lucrative market segment. They desperately need our help! Most new parents’ homes [...]

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