home stager

Home Stager, Declutter and Liberate Your Dreams

My house doesn’t always look like a home stager lives here (especially since I don’t have a cleaning lady), but for the most part my environment is free of unnecessary objects and the usual dust collectors you’ll find in most of your clients’ homes. As most of my students and readers know, I hate clutter. I [...]

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Home Staging Opportunity in Australia Created by Speech in New York

Opportunity works in mysterious ways. On my own journey of reinvention, I’ve read hundreds of books, listened to more hours of inspirational recordings than I can count and traveled across the country and back in search of “my home.” Along the way, I’ve heard this sentiment repeated in various forms but it generally goes like [...]

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5 Things Real Estate Agents Need to Hear From You

Home stagers quite often get frustrated in their efforts to promote home staging to real estate agents, and are left with the feeling that agents just don’t “get it” and, worse, don’t even want to get it. Many new and aspiring home stagers even allow themselves to be talked out of starting a home staging [...]

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Staging Success Spotlight on Donna Dazzo

Congratulations to Staging Diva Graduate Donna Dazzo of Designed to Appeal on her appearance on HGTV’s Selling New York where she provided her staging advice for a $5.75 million townhouse. I have to admit I’d be intimidated by a client’s home with that high a price tag! The funny part is, when I saw the [...]

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Backstage with Staging Diva for January 2012

If you’ve just joined the 20,000-member Staging Diva community, welcome and if you’ve been here for awhile, thank you for your participation! I look forward to helping all of you make 2012 your best year yet! I don’t generally make New Year’s resolutions because I know how often we fall off course and think, “Oh [...]

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New Parents are a Great Market for Home Stagers

Home Stagers often overlook this but a new baby’s arrival is a common reason for people to put their homes on the real estate market . Because of their needs (and the urgency of listing, selling and moving), new parents represent a very lucrative market segment. They desperately need our help! Most new parents’ homes [...]

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Backstage with Staging Diva on December 2011

If you’re one of the 350 new members of the Staging Diva community this month, welcome! December marks 7 years since the creation of the Staging Diva Home Staging Business Training Program, which I first mapped out from my laptop at Starbucks while my 10 year old was on a playdate! At that point, I’d [...]

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Does Home Staging Competition Stop You in Your Tracks?

Thinking about home staging competition in your area may make you feel intimidated. When you’re afraid to move forward with your home staging business, it’s easy to come up with all kinds of “reasons” that it won’t work. For example, perhaps you’ve heard that 90% of businesses fail in their first year. That’s pretty depressing! [...]

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Celebrate Your Stages of Success on Facebook and Win $25!

I created the Stages of Success™ Contest because I believe it’s important to take time to celebrate our triumphs (both large and small) because each time we do we are proving to our internal saboteur, or voice of self-doubt, that we are moving forward. And this gives us the strength and motivation to keep going. “Brag” [...]

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Organizer, Decorator or Home Stager

You may think of yourself as a Home Stager, a decorator/interior redesigner or even a professional organizer. You can also be all 3 since these businesses combine together very nicely. Don’t feel you like you have to limit yourself. The beauty of being in your own business is that you don’t have to live inside [...]

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