Home Staging Marketing

Home Staging Opportunity in Australia Created by Speech in New York

Opportunity works in mysterious ways. On my own journey of reinvention, I’ve read hundreds of books, listened to more hours of inspirational recordings than I can count and traveled across the country and back in search of “my home.” Along the way, I’ve heard this sentiment repeated in various forms but it generally goes like [...]

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5 Things Real Estate Agents Need to Hear From You

Home stagers quite often get frustrated in their efforts to promote home staging to real estate agents, and are left with the feeling that agents just don’t “get it” and, worse, don’t even want to get it. Many new and aspiring home stagers even allow themselves to be talked out of starting a home staging [...]

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3 Tips to Educate Real Estate Agents About Staging

While Staging Diva students know I don’t advocate devoting all your marketing to real estate agents, they are one of our 4 key target markets. Many of them don’t fully understand what a home stager does and how it can help them. Let’s face it, if real estate agents don’t “get it” they aren’t about [...]

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Hang Up That Phone: 4 Easier Ways to Grow Your Home Staging Business

When you’re a home stager one of your most important tasks is taking action every week to grow your home staging business— that is, if you want to earn a nice living and see your situation consistently improve. After all, you can’t stay in business for long if you aren’t bringing in new clients! Many [...]

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Captive Audience of REALTORS ®

Realtors ® are one of our 4 key target audiences for growing a home staging business. If you’re like me, the thought of having to pick up a phone and call an agent (you’ve never met or don’t know very well) to pitch your services, ranks right up there with having a tooth drilled. It’s been [...]

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Backstage with Staging Diva in June 2011

We’re just heading into high school exams in our house and there’s been much talk of going away to college. I’m clearly not ready! Other than being an entrepreneur, parenting has been my entire focus since my 30s and I’m in my 50s now. What will I do when all my evenings and weekends are [...]

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When a home seller sees you as the solution to their problem

When a home seller sees you as the solution to their problem, they’ll be hanging on your every word and will be happy to pay you well for your advice! So stop worrying that you don’t know “enough” about how to stage a house (assuming you have natural decorating talent) and get out there and [...]

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Stagers, Do Real Estate Agents Make You Crazy?

Ah March . . . the official start of the biggest real estate season of the year! As a home stager, you’re likely thinking about all the ways you can market yourself to real estate agents. After all, they’re the gatekeepers to your potential clients. Without them you won’t have a business, or so you [...]

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How to Write a Simple Marketing Plan

It’s been said that failing to plan is planning to fail. But it is possible to plan yourself crazy until you’re so carried away with planning that you start to experience “entrepreneurial paralysis” and never really get anything done! On the flipside of that coin, you can only fly by the seat of your pants [...]

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Staging Success Spotlight on Tina Haessler

Congratulations to Staging Diva Graduate Tina Haessler of Bloom Home Staging & Redesign (ON) on getting two home staging projects from her participation on Twitter. If you’d like to learn how to grow your own business using this free service, check out theHome Stager’s Guide to Twitter.

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