staging

Captive Audience of REALTORS ®

Realtors ® are one of our 4 key target audiences for growing a home staging business. If you’re like me, the thought of having to pick up a phone and call an agent (you’ve never met or don’t know very well) to pitch your services, ranks right up there with having a tooth drilled. It’s been [...]

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Staging Success Spotlight on Jodi Whalen and Leah Fritz

Congratulations to Staging Diva Graduate Jodi Whalen of Pear Tree Home Designs who not only managed to triple her business in each of her first 3 years while working part-time just after her first baby was born, but on continuing to prove home staging works in her local market. For a recent project, she staged [...]

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Staging Success Spotlight on Donna Dazzo, Antonia Banewicz and Heather Stewart

Congratulations to 3 Staging Diva Graduates who had TV shoots in March! Donna Dazzo of Designed to Appeal for Million Dollar Listing.   Antonia Banewicz of Touch of Class Staging and Redesign for Selling New York   Heather Stewart of HS Home Staging for Breakfast Televsion   I learned about these Staging Diva Graduate successes [...]

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Backstage with Debra in January 2011

The start of a new year always fills me with excitement for what lies ahead and I’ll introduce you to a number of new home stagers. One comes from a background in finance and stock trading, and the other is a former Air Force Officer! There are lots of opportunities to build your home staging [...]

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Staging Success Spotlight on Beth DeLozier-Hayes

Congratulations to Staging Diva Graduate Beth DeLozier-Hayes of Tres Chic Designs (TX) who has tripled her income since adding staging to her organizing business. In fact, in the last month alone, she’s staged 4 homes. Beth reports that every home she’s staged since completing the Staging Diva Program has had an offer within a month [...]

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Home Stager Battles “Staging Is Dumb”

You might have the idea that home staging is a great career, but chances are you’ll hear that negative voice in your head, or the voice of someone else in your life that says, “That’s a dumb idea.” What a dream killer negativity is! I recently read an interesting article by Dave Balter, a published [...]

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Staging Success Spotlight on Corrine Mann

Congratulations to Staging Diva Graduate Corrine Mann of Sensibly Staged Designs (MN) who got her first project from doing the homework assignment between courses 1 and 2 of the Staging Diva Program. Corrine writes, “I am so excited! I am rushing to get my LLC, tax id, and business cards so I can truly accept [...]

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When a vignette won’t do for staging

I visited a number of supposedly staged homes that have been sitting too long on the market with no offers. All were great examples of why I don’t believe in saving money by staging only a couple of rooms or doing vignettes instead of actually furnishing a space. Half done staging job says “desperate” to [...]

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Staging Success Spotlight on Suzanne Manlove

Congratulations to Staging Diva Graduate Suzanne Manlove of Arlington Home Staging (VA) who within two months of completing the Staging Diva Program, had her first client and made over $2,000 profit. Within her first year as a home stager, Suzanne staged a home for HGTV’s popular show My House is Worth What? Read the full [...]

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Staging Diva Events January 2009

Times indicated are Eastern (NY time). Please adjust for your time zone. Ask Staging Diva Live – FREE Thursday, January 8 8:00 PM – 9:30 PM This is a free 90 minute group conference call with home staging expert Debra Gould who will be answering questions about what it’s like to be a home stager. [...]

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