• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Staging Diva Dispatch

  • HOME
  • HOW TO BE A HOME STAGER
  • STAGING DIRECTORY
  • STAGING STORE
  • ABOUT
  • BLOG

Captive Audience of REALTORS ®

By Debra Gould, The Staging Diva >> Leave a Comment

Realtors ® are one of our 4 key target audiences for growing a home staging business. If you’re like me, the thought of having to pick up a phone and call an agent (you’ve never met or don’t know very well) to pitch your services, ranks right up there with having a tooth drilled. It’s been 9 years since I tried this sales tactic and I’m very glad I discovered less painful alternatives while building my own staging business.

More often than not, you can’t reach agents by phone anyway. Leaving a message to have them paged is a bad idea. Imagine how annoyed they’ll be when they call you right back thinking you are a potential client, only to discover you want to sell them on home staging!

Some courses will tell you to hang out at brokers’ offices handing out free cookies in the hopes that an agent will stop to talk to you. This is an even worse idea because you’ll get little respect and waste a ton of time.

One of the 80 marketing ideas I share with students in Course 4 of the Staging Diva Program is to visit targeted open houses to meet individual agents. They are really a captive audience in this situation and it’s not hard to get their attention.

There are important things to keep in mind when using this technique effectively. Overall, you’ll have 3 objectives:

  1. Initiating and starting to build your relationship with that agent.
  2. Demonstrating your own expertise as a home stager.
  3. Educating him/her about how staging can help the agent earn more.

Sales and Marketing Secrets

> Read the rest of this article for specific tips to meet these objectives

Course 4 of the Staging Diva Training Program includes 80 home staging marketing ideas

> Download your course now

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Related Posts

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Staging Savvy Quiz

Do you have natural staging talent?

Find out with this Free Quiz! No obligation.

PLUS: Get a FREE invitation to meet The Staging Diva in a live conference call!

We hate SPAM and won't share your email address. Privacy.

Follow @stagingdiva

Testimonials

Loading Quotes...

Recent Posts

  • Home Stagers Make Houses Feel Like Homes
  • Home Stager House Hunting
  • Do You Have Home Staging Talent?
  • Home Stagers, Stop Worrying So Much
  • Home Stagers Get Inspired In 2016
  • Here’s Proof Home Staging Works
  • Home Staging Doesn’t Have to Feel Like Work
  • Home Staging Business and Creativity
  • Home Staging More Profitable than Textile Design?
  • Home Staging Sold This House in 90 Minutes

Secondary Sidebar

Staging Diva Is Featured In . . .

Social Links

Facebook
Twitter

Twitter

Debra Gould
  • https://t.co/sacYLzyuIQ 05:38:04 PM February 01, 2022 from Zapier.com ReplyRetweetFavorite
  • Home stagers + decorators: I've loved sharing ideas + resources here over more than a decade. It's time to cut back… https://t.co/9EAxoh1e85 05:16:27 AM January 29, 2022 from Twitter Web App ReplyRetweetFavorite
  • Struggling to come up with a name for your home staging, decorating or interior design business? This will be a hug… https://t.co/VGyfIGzbL2 08:42:17 PM January 27, 2022 from Twitter Web App ReplyRetweetFavorite
  • Learning new software and sitting in front of a computer creating imaginary rooms is not for everyone. Is it for yo… https://t.co/JghKCUlcKo 07:00:10 PM January 27, 2022 from MeetEdgar ReplyRetweetFavorite
@stagingdiva

Copyright© 2022


Privacy Policy: We hate SPAM too! Your email address will not be shared, rented or sold to third parties.


® Staging Diva and the Staging Diva Logo are registered trademarks of Six Elements Design Group Inc.
© Six Elements Design Group Inc. All rights reserved. Republication or dissemination of this content is expressly prohibited without written permission.


For more information contact: 416-691-6615.