Marketing is not just about how you promote yourself, your pricing strategy is also part of your marketing. It conveys something about your business, your professionalism and what sort of clients will be drawn to you. In other words . . .
Your pricing is part of your image!
If you promote your services as being cheap, you’ll attract cheap clients. If you promote your services as having value, people will value them.
“Rock Bottom Home Staging” would not be a good company name, or pricing strategy, if you’re planning on staying in business and if you want clients who are willing to act on your suggestions.
Imagine how unsatisfying it would be to spend your days giving home staging advice only to hear, “oh no, that would cost me,” or “why should I fix that, the next guy can worry about it?”
Getting your pricing right is one of the most important decisions you’ll make in your home staging business and it will ultimately determine whether you succeed or fail.
If I’d known in my first year as a home stager what I discovered in my second, I would not have asked myself, almost weekly, whether it was worth pursuing a staging business at all. I’ve dealt with over 2000 home staging clients and potential clients for 7 years and I share what I know about the proper approach to pricing in Course 2 of the Staging Diva Program, “The Business of Home Staging: What you need to start and how to grow.”