One of the reasons I walked away from my corporate career, and later the marketing consulting business I’d run successfully for 10 years, was that I kept thinking “is this all there is?”
No matter how great my projects went or how much extra business I helped my clients attract, it all seemed pretty shallow. At the end of the day, helping Kellogg’s sell more cereal wasn’t that heartwarming or personally meaningful. In part because I don’t live for cereal, and also because when you’re dealing with big companies it’s hard to see your own impact. There are always so many people involved in any project or decision.
All that changed when I became a home stager because suddenly I could see the tangible results of my efforts and I had clients who really cared because I could have a real impact on their lives.
Staging Diva Graduate Susan Atwell shares her experience of helping a couple that desperately needed to sell and move to a one story home for health reasons. Their home had sat on the market for 14 frustrating months as the market went down.
Interestingly, their agent never recommended home staging until the couple asked if there were any more options than further price reductions to attract buyers.
That’s when Atwell Staged Home entered the picture with a plan to transform the 3500 square foot home.
It sold in four days after Susan’s changes were implemented. Talk about making an important difference in someone else’s life!
> More on Susan’s transformation of the ailing couple’s home
Do you think meaningful work is beyond your reach?
If you’ve been bothered by a sense that your work doesn’t have enough meaning for yourself or anyone else, or you’ve suddenly found more freedom now that your kids are in school, perhaps it’s time to consider your options!
If you have a natural talent for decorating (even with no prior training as a designer), it is possible to turn that into a 
successful home staging career.
This is the perfect time to learn what you need to start and grow your staging business as we’re into the fall real estate market.