When planting seasonal urns for homes that will be on the market in late fall/winter, I prefer something that doesn’t scream “Christmas” while still being appropriate for the season.
With Christmas almost upon us, I’m starting to get those inevitable “seasonal decorating” questions from new home stagers that go something like this:
“Is it normal to be less busy at this time of year? Should I look at seasonal decorating to keep me busy now?”
Home staging is definitely a seasonal business because it follows real estate cycles. That’s why it works well to combine your staging business with things like:
- Interior Redesign
- Color Consulting
- Professional Organizing
- Seasonal Decorating
Choose what you’re interested in
If you love holiday decorating and have a natural talent for it, then why not go for it? There are no rules when you’re an entrepreneur. If you see an opportunity that inspires you then why not take advantage of it?
That’s one of the very cool things about having your own business— you don’t need anyone else’s permission to take action on your ideas.
The concept that you should only build a business that you’ll REALLY want to work in, is a theme that runs throughout the Staging Diva Home Staging Business Training Program.
As an entrepreneur, you should be thinking creatively about how to increase your business with new target markets. This topic is also discussed in detail in Course 4: Staging Diva Sales & Marketing Secrets to Grow Your Home Staging Business.
If you only want to focus on home staging, you should know that despite the fact that December is a bad month to put a house on the market, there are always homeowners who will do it anyway.
Plus, all the desperate sellers that have been sitting on the market for 3 months or more are realizing that if they don’t do something fast, they’ll be sitting on the market right into spring.
That’s why it’s important for home stagers to keep getting the word out about their businesses.
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