• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Staging Diva Dispatch

  • HOME
  • HOW TO BE A HOME STAGER
  • STAGING DIRECTORY
  • STAGING STORE
  • ABOUT
  • BLOG

Home Staging Helps Property Owners Attract Tenants

By Debra Gould, The Staging Diva >> 2 Comments

If you’re spending all your marketing efforts chasing after homes for sale that need staging, you’re missing another opportunity. Especially in a slow real estate market, where many property owners are choosing to rent their homes and condos out rather than selling in a down market.

In many areas, the rental market is saturated and landlords need to do what they can to attract quality tenants for the right price.

I did a home staging consultation for a woman with an apartment in her home that had been sitting empty for 3 months. This represented a loss of rental income of $3,000, plus she was really feeling the squeeze given that she relied on this rental to pay her mortgage. While she had about 50 prospective tenants in to view the apartment, none were interested in renting. So in addition to the lost income, she’d wasted considerable time advertising the rental and showing the apartment with no results.

We spent almost 4 hours together, during which I gave her all my recommendations for how she could make the rental space more appealing to tenants. My suggestions weren’t going to cost her anything extra since we were able to use items she already had in her own home to complete the look we needed in the apartment.

Her total investment in my time: $1000. The results: she had her choice of three tenants within the next week.

Living Room Before

Living Room Before

These images were provided by Staging Diva Graduate Isabelle Gelderblom of iDesign in the Southwest of England. She transformed an apartment for $500 which was then rented within 2 weeks for more than competing rentals in the area, despite being a stagnant rental market. Read more of Isabelle’s home staging success story.

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Related Posts

Reader Interactions

Comments

  1. Pamela Moore says

    August 21, 2009 at 3:23 pm

    How do you get info to the people with rental properties or homes for sale by owner? I am finding a lot of the listings have a “do not call” or “no solicitation” attachment.

  2. Debra Gould, The Staging Diva says

    November 16, 2009 at 5:33 pm

    Pamela, I don’t really recommend putting a lot of effort into “one to one” marketing because it takes so much time and poses challenge for the reason you mentioned. In the Staging Diva Program I teach you about how to use “one to many” marketing tactics which are far more cost effective, take you less time and bring better results. You can learn more about them in Staging Diva Sales and Marketing Secrets to Boost Your Staging Business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Staging Savvy Quiz

Do you have natural staging talent?

Find out with this Free Quiz! No obligation.

PLUS: Get a FREE invitation to meet The Staging Diva in a live conference call!

We hate SPAM and won't share your email address. Privacy.

Follow @stagingdiva

Testimonials

Loading Quotes...

Recent Posts

  • Home Stagers Make Houses Feel Like Homes
  • Home Stager House Hunting
  • Do You Have Home Staging Talent?
  • Home Stagers, Stop Worrying So Much
  • Home Stagers Get Inspired In 2016
  • Here’s Proof Home Staging Works
  • Home Staging Doesn’t Have to Feel Like Work
  • Home Staging Business and Creativity
  • Home Staging More Profitable than Textile Design?
  • Home Staging Sold This House in 90 Minutes

Secondary Sidebar

Staging Diva Is Featured In . . .

Social Links

Facebook
Twitter

Twitter

Debra Gould
  • https://t.co/sacYLzyuIQ 05:38:04 PM February 01, 2022 from Zapier.com ReplyRetweetFavorite
  • Home stagers + decorators: I've loved sharing ideas + resources here over more than a decade. It's time to cut back… https://t.co/9EAxoh1e85 05:16:27 AM January 29, 2022 from Twitter Web App ReplyRetweetFavorite
  • Struggling to come up with a name for your home staging, decorating or interior design business? This will be a hug… https://t.co/VGyfIGzbL2 08:42:17 PM January 27, 2022 from Twitter Web App ReplyRetweetFavorite
  • Learning new software and sitting in front of a computer creating imaginary rooms is not for everyone. Is it for yo… https://t.co/JghKCUlcKo 07:00:10 PM January 27, 2022 from MeetEdgar ReplyRetweetFavorite
@stagingdiva

Copyright© 2022


Privacy Policy: We hate SPAM too! Your email address will not be shared, rented or sold to third parties.


® Staging Diva and the Staging Diva Logo are registered trademarks of Six Elements Design Group Inc.
© Six Elements Design Group Inc. All rights reserved. Republication or dissemination of this content is expressly prohibited without written permission.


For more information contact: 416-691-6615.