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Home staging saves an interior designer’s career

By Debra Gould, The Staging Diva >> Leave a Comment

Like many others involved in the retail side of design, Interior Designer Linda Scaglione of Southern California found her career sinking right along with the housing collapse in her market.

Photos provided by Linda Scaglione, Haute Decors, California

Linda shared her concerns about her struggling career with a friend who suggested that with Linda’s skills and experience, she should start a home staging business.

Becoming a home stager is a much more practical way for someone with a natural talent for decorating to earn a great living, than pursuing a career in Interior Design. That’s because while Interior Design is seen as an extravagant service, home staging is rapidly becoming an essential service. This is especially for someone needing to sell their home in a slow market and wanting to keep all the equity they possibly can.

Linda took her friend’s advice and after researching several home staging training companies, decided to enroll in the Staging Diva Home Staging Business Training Program.

By refocusing her business around staging, Linda turned her situation around and quickly earned a solid reputation for helping home sellers. Her first home staging project was a condo that sold within 24 hours of staging and for more money than competing condos in the same development.

That impressive success led to Linda being hired to stage a 2.6 million dollar beach home that had been sitting on the market for more than a year. That property received several offers within just one week of Linda staging it.

As a home stager, Linda is able to do something she couldn’t do as an Interior Designer. She can show her clients the return they will get on investing in her services because with these success stories, Linda has proof that home staging works.

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Debra Gould
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