You may think of yourself as a Home Stager, a decorator/interior redesigner or even a professional organizer. You can also be all 3 since these businesses combine together very nicely.
Don’t feel you like you have to limit yourself. The beauty of being in your own business is that you don’t have to live inside someone else’s definition of who you are and what your role is.You have complete freedom to set things up according to your talents, preferences and income goals!
For example, I personally loathe going through someone else’s clutter item-by-item and helping them decide whether it goes in the “Keep”, “Sell,” “Donate” or “Trash” pile.
HOT TIP: Instead of diving into something I hate to do, I’ll look at an overly cluttered closet and say, “60% of this has to go into off-site storage before you’re ready for showings.”
I don’t personally offer professional organizing services and instead say, “If you need help with sorting out what you want to keep or give away, I can recommend an excellent professional organizer to help you. It’s really the best way for you because then I can focus on the decorating and staging, which saves you money and gives you better results.”
You see, it’s all how you explain things to your clients.They don’t need to hear that I hate the idea of sorting through their stuff. But they DO need to hear what’s in it for them by following my suggestions.
I prefer to focus my creativity on the decorating or home staging side. There’s nothing right or wrong with this approach; it’s just how I like to “roll.”
In Course 1 of the Staging Diva Program, I discuss the full range of services you can offer from your single business, and the full training program shows you how to combine them all for maximum profit.
By the way, I STILL make money from the organizing, I just don’t do it myself. You’ll learn how to do that in Course 5, Over 30 More Ways to Make Money in Home Staging.
Combining your talents
Many of my home staging students thrive on creating order out of chaos, and they generate a nice income providing organizing services as part of their overall businesses. The thing to keep in mind is that organizers do not earn as much per hour as home stagers or decorators!
For example, Staging Diva Graduate, Beth DeLozier Hayes of Houston was an image consultant and professional organizer, but she tripled her income when she added home staging services after taking the Staging Diva Program.
Others wonder if they can learn how to run their interior redesign businesses from Staging Diva.
In my mind, there’s really little distinction between interior redesign and home staging as a business. The key difference is your focus when providing the service. In redesign you’re decorating a home to appeal to the people living there, while as a stager, you’re decorating for potential buyers. But the BUSINESS is the same, and I’m all about teaching you the business because that’s what separates those who succeed financially from those who just have a creative hobby.
What’s interesting is how many long-time interior designers learn a whole different business model from me that applies to whatever services they’re selling. For example, Staging Diva Graduate Jeanette Cataldo of Stage Right Inc. said, “You’ve completely changed the way I look at the interior design side of my business and I’ve been doing it for 18 years. Your invaluable recordings and notes cover every detail of the business. The Staging Diva Training Program is one of the best investments I have made.”