The spring real estate market, which starts in February and runs through June in North America, is the busiest season of the year for home stagers. Now is the time for you to lay the foundation to capitalize on all the potential sales coming your way.
For example, you should be looking for ways to get noticed by home owners, real estate agents, builders and the media. There are tons of ways to do this that don’t involve expensive advertising and I discuss all of these in Course 4of the Staging Diva Program.
If you already have “Sales and Marketing Secrets to Boost Your Home Staging Business,” now is the time to re-listen to the 2-hours of recordings. You’ll definitely find new ideas you haven’t tried yet or ways to fine-tune those you have. If you don’t have this course, the most economical way to get it, is as part of one of our 5-course packages,which offer savings of $700 to $830.
Looking for ways to perk up the marketing you’re doing already? You’ll find 14 bonus marketing ideas you can implement right now inside 14 Marketing Ideas to Rev Up Your Home Staging Business. These are all no-cost or low-cost ideasto help you attract new clients, summed up in a $20 report!
If you need help organizing your many marketing ideas and determining if your ideas fit together properly, the Simple Marketing Plan Companion will be a huge help. It will save you a ton of time and wasted effort when you follow the simple steps I outline in this easy-to-use guide. Even if you already have Course 4, you’ll find tons of new ideas for creating your simple marketing plan here.
Getting your marketing ready for the busiest staging season also means having a professional web site and/or a listing in the Staging Diva Directory of Home Stagers.
Don’t make the mistake of thinking you can get by with a website that’s an obvious ‘do it yourself’ project, because you only have one chance to make the best possible impression with your target market. Quite frankly, if you don’t look like you’re prepared to invest in your own business, why should anyone else be prepared to invest in you?
From my very first home staging project in January 2003 right through to today, at least 90% of my income as a home stager comes from people finding me online. I know the same is true for other home stagers. This is also how I’ve been “discovered” by the media all these years!
If you want marketing help directly from me, please join the next live Staging Diva Dialog call coming up on February 16 (7pm Eastern / 4pm Pacific) — your participation includes a recording of this semi-private coaching call with me! There will be a small group of new and experienced home stagers on our call and you’ll benefit from my answers to their specific questions too!