Because search engines read websites differently than humans do (by looking at the code behind the scenes not what appears on the page to a person visiting) it’s important that your home staging website is search engine friendly.
I mentioned in a previous post that if you’ve hired someone to design your site for you, you should take a look at this code yourself (click on “View Source” in your browser on each page of your website). Here are some red flags to watch out for when you do have a peek at that source code:
- Expect to see computer code, but there should be lots you can read because it’s plain english.
- You can’t find a “keyword rich” english description of what your site is about.
- You can’t find the text that actually appears on your pages.
- You spot the name of your website designer instead of your company name, your name and the services you offer.
If you’d like a detailed analysis from me of your existing home staging website, this is a great way to use an hour of coaching time. I can look at your site as a marketer and tell you what’s working and what isn’t.