“Telling a Home’s Story Helps It Sell”
“. . . Debra Gould, a Toronto, Canada-based stager, author and staging instructor, says staging can also be known as “house fluffing” or “home merchandising,” but basically it’s the effort to make a house irresistible.
“The better job you do, the better chance you create that someone will just fall in love with the house,” says Gould, the author of several guides to staging whose ideas are on three Web sites: debragould.com, stagingdiva.com and sixelements.com.
. . . Gould admits there is an element of theatricality in the term “staging.” It hints at setting the stage in a home and suggesting action and events that could happen there . . . .”
If you read the full story you’ll notice that other home stagers are quoted too, and there is nothing wrong with that; all articles about staging help broaden awareness of our industry which benefits all home stagers. But notice that I’m the only one with a link to my site. Actually he linked to three of mine (which is great for my search engine ranking since the Tribune’s website is also a high traffic site)! This doesn’t happen by accident and I teach you techniques for dealing with the media in course 4 “Sales & Marketing Secrets to Boost Your Home Staging Business.”