Congratulations to Staging Diva Graduate Donna Dazzo of Designed to Appeal on her appearance on HGTV’s Selling New York where she provided her staging advice for a $5.75 million townhouse.
I have to admit I’d be intimidated by a client’s home with that high a price tag!
The funny part is, when I saw the clip, I realized that even people “with more money than God” (as my mother would say) have the same problems as the rest of us/our clients.
Here is Donna explaining to the owners that they have too much clutter and why they need to depersonalize. Then she’s out on their deck discussing the need to paint over a rusty railing, and add attractive outdoor furniture and flowers to the barren concrete space.
Let’s face it, what we do as home stagers isn’t rocket science— but it may as well be because we bring an eye and a vision that the average person just doesn’t have! For proof of that you only need to look at all the ugly homes on the real estate market owned by people hoping to sell at the highest price, like these New York clients with a $5.75 million townhouse and absolutely no clue!
Donna has been a member of the Staging Diva Directory of Home Stagers for more than 5 years now. She became a stager after losing her financial services job in her 50s. I’m sure at that time she believed it was the worst thing that could happen to her. But, that was before she discovered all the new adventures and unique experiences that lay before her once she decided to reinvent herself and use her creative talents to make a new living, and a new life! I’m sure she could never imagine all the that lay before her.
If you’d like to learn the exact home staging business formula I taught Donna, these products will help you: