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Staging Transforms Stale Properties into Hot Listings

By Debra Gould, The Staging Diva >> 2 Comments

Photo provided by Holly Battaglia, Holly's Home Matters, LLC

In a slow real estate market, buyers have less incentive to buy because they know that increased inventory means asking prices may go down even more tomorrow. As listings sit on the market month after month, and in some cases year after year, they get forgotten by real estate agents and their clients.

After all, a new listing is always more enticing than one that’s been sitting around getting stale.

Credit: Danielle Arcilesi Photography

In most cities across the US and in some smaller markets in Canada, home sellers can be trapped in their non-selling houses for a long time, as was the case for a client of Staging Diva Graduate Holly Battaglia. She recently staged a listing that had been on and off the market for part of 2007 and most of 2009, without a single offer.

By decorating a home to be more appealing to buyers, home stagers offer the perfect solution for desperate home sellers who need a way to make their homes stand out from the competition. Congratulations to Holly Battaglia for proving that home staging can transform a stale listing into a hot property (even in a slow market).

After Holly staged her client’s home, it had 7 showings in 7 days and got the first offer.

About this single project, Holly reports that her staging fee more than covered the entire Staging Diva Program plus her listing in the Staging Diva Directory of Home Stagers.

That’s the cool thing about home staging as a career. You can try it out without much risk because you can quickly make back what you put into training, assuming you are learning the business side of things in the training program you take.

Not all staging training programs offer the same thing and not all are taught by people who know how to succeed as a home stager.

> Read 15 questions you should ask before choosing a training program.

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Comments

  1. Holly says

    April 30, 2010 at 11:10 am

    Thanks for the words of encouragement. I didn’t know this story was going to be featured and it came to me through a “Google Alert.” I was pleasantly surprised and happy to be able to share another success story. Thanks to the Staging Diva for affording me this free publicity! I know I always have a resource available when I hit a wall!
    Thanks to Deborah for your prompt attention to the photo credit! Danielle is a personal friend and she goes to great lengths to get a great shot for me. She is generous when allowing me to use the photos and I want to give her credit where due! The house she photographed for me yesterday, I couldn’t be there with her….I left a list….she was there for over 4 hours!! Like I said….she is a very good friend!!

  2. Danielle Arcilesi says

    April 30, 2010 at 11:32 am

    Hi Debra,

    Thank you for adding my name as the photographer under my photo in this article. I appreciate you changing it.

    Danielle Arcilesi

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Debra Gould
  • As a home stager, I NEVER do free estimates. If I'm in a client's home it's because they're paying me to be there.… https://t.co/NdyogiBJn8 about 2 hours ago from Buffer ReplyRetweetFavorite
  • Ever wonder if you an be a part-time home stager? You can! 😊 https://t.co/oTYPJ9y69M #homestaging… https://t.co/XmmBMWU0o1 about 13 hours ago from Buffer ReplyRetweetFavorite
  • From my interview with "This Old House", including sales prices and how much the staging cost.… https://t.co/NllQ37jkBB about 15 hours ago from Buffer ReplyRetweetFavorite
  • Just posted a photo https://t.co/8yPUfFXAnv 05:59:24 PM January 18, 2021 from Instagram ReplyRetweetFavorite
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