My First Home Staging
There is simply no better way to get your portfolio into a potential client's hands than with a web site!
If you've already attending the Staging Diva Training Program, you know that I tell you not to agree to go to people's homes to give them a free estimate. My clients have already agreed to pay me a significant fee before I've ever met them in person. How do I do this? With my web site and by speaking with them on the phone. How much do they pay me, a total stranger? Over $700 for just two hours of my time!
In course 2, The Business of Home Staging, you learned how to establish your pricing strategy and in course 3, Taking the Mystery out of a Home Staging Consultation you learned how to turn a potential client into a paying customer on the phone.
If you've been having trouble with this, refer to your notes for those two very important classes! Was I terrified taking on my first project, especially in such an expensive home? You bet! But, I did it anyway!
I took action and got my first paying client under my belt. Greater confidence comes with each new project. By the way, that first project was January 23, 2003 not all that long ago!
I can tell you how to do what I did, but then it's up to you to take that knowledge and put it into action. Without that last part of the equation, nothing will happen!
Congratulations also to Linda Schleihauf, a Graduate from the December class. Within days of listing The Detailed Home in the Directory of Home Stagers, she had her first project that more than paid for her entire training program and a full year's listing in the Directory of Home Stagers! Her client's house sold in 6 days at 99% of asking despite backing onto a highway and hydro wires, and an awkward floor plan. Way to go Linda, and what a "Success Story" to tell future prospects!
Congratulations to Lucie Quigley of HOLTModern for getting four projects just by doing the homework assignment for her second class, The Business of Home Staging. By the time she graduates next week, she'll have quite the portfolio!
Congratulations to Ivana Starcevic, Revive Design, who graduated from The Staging Diva Training Program last spring and had an article and two huge photos in last Saturday's Toronto Star!
Staging Diva Students and Graduates, send me your successes so we can help you celebrate your triumphs and inspire others to follow your example!
What's New For
The Staging Diva Network is a new OnLine Discussion Group launching February 1! Any Graduate of The Staging Diva Training Program can become a member. All you need is Internet access and email to participate, nothing high tech about it!
This is a supportive community where information is shared within the group for the benefit of all members. It can be isolating working alone from home, questions come up as you grown your business. Now you'll have the perfect environment to connect with others.
Staging Diva In the
Media attention so far for 2006 proves that Home Staging is an extremely newsworthy topic! We talked about the benefits of that in Course 4 Staging Diva Sales & Marketing Secrets.
CNNMoney is already noting the slowing real estate trend and recommended Home Staging as one of the 5 strategies a homeowner can use in this market.
I'm still waiting to find out when the interview I did with the Wall Street Journal will run.
Today, I was interviewed by "Center of The City" Magazine, will let you know when I have more information on that one too.
So, what does this Staging Diva media attention mean for you?
The more attention Home Staging gets, the easy it is for you to explain and sell what you do.
The more Internet traffic that goes to http://www.sixelements.com/ and http://www.stagingdiva.com/, the more the general public is educated about what staging can do for them; which benefits you when you try to sell your services
Saying an internationally recognized Home Staging expert trained you, will boost your credibility
Being part of The Staging Diva Directory of Home Stagers will become increasingly valuable to you.
With every media appearance, I get calls from people looking for a home stager in their market. Just this week, my graduates have taken on projects I referred to them in Newmarket, Virginia and Mississauga.
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