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Staging Diva Dispatch

Quote of the Month!

"Live out of your imagination, not your history." (Stephen Covey)

Great Book

If you're looking for something to read over the holidays, check this out. It's one of my favorites on my list of inspiring books.

Staging Diva
Winter Course Dates

Want to take the Staging Diva courses live with me?

Registration is now open for the January, February and March Live Staging Diva TeleClasses. I only take 15 students in a conference call. All notes are emailed to you in advance. You get a phone number and password to join your fellow students and me in the live calls on the 5 designated evenings.

Get the winter 2008 schedule and register before it's full.

Of course you can always order course recordings so you aren't tied to the live class schedule. And, you get to listen to the material as often as you like!

A Special Thanks to The
Staging Diva

Peggy, our Manager of Operations is absolutely fabulous and supervises many others behind the scenes.

Sandy is my Executive Assistant who does a great job getting Graduation Certificates out to you in a timely fashion, keeping the Staging Diva Network humming, editing photos and putting together Directory listings and many other behind the scenes details. Email her when you need help!

Peggy and Sandy will quickly handle your questions about registrations, certificates, course downloads, memberships and more.

Don't worry, I'm still accessible but with over 500 emails a day, I need help! If you ask Peggy or Sandy something directly that they feel needs my attention, they always forward your message to me.

I also review and edit (if required) all directory listings, before they go live and create the tags for search engines to find you.

Choosing training

Don't take home staging training just because you want "credentials" since there are none (not official ones at least). 

Anyone can call themselves a professional home stager, there are no requirements or licenses to do so.

The only real reason to take a course is if you feel the content will improve your chance of success.

Decide exactly what you need to get out of a program and then find training that offers that.

Look for a trainer that has a proven track record of success as a home stager.

Otherwise, what proof is there that their methods work in the real world?

Look for evidence that there's a genuine interest in sharing real information and providing ongoing support for your growth. 

Check out comments from real people who have taken the program

Are you promised unlimited one on one access to the head of the company, forever? Ask yourself whether this is realistic and whether you are being promised other things that are impossible too.

No single training program will be right for everyone! You owe it to yourself to research your options and choose wisely, based on your specific needs.

Read the rest of this story

Read student comments about the Staging Diva Program

  Issue 16: December 2007

You are receiving this newsletter because you expressed interest in learning about the business of Home Staging. If you don't want to continue, use the "Preferences" link at the very bottom of this email.

Hi ,

Make sure you read December's quote of the month in the left column. I don't know about you but I get a chill of excitement contemplating Stephen Covey's approach to life. It makes anything possible!

I've just been booked to shoot an episode next week on home staging for a new HGTV show that airs this spring. I'll keep you posted on the name of the new program and when to catch it as soon as I have all the details. I'm also hoping to negotiate the rights to have clips of it on my site (but this can be tricky).

My "holiday" plans include trying to complete the new site for the Staging Diva Art Shop, finishing writing the Home Staging Design Guide and catching up on my reading. There are also plans for much holiday baking (which I know my trainer wouldn't approve of, so much for losing that last ten pounds).

I hope you find the content of this issue of Staging Diva Dispatch helpful. I welcome your feedback and/or new story ideas! Best wishes for the holiday season and may all your dreams come true in 2008!

Debra Signature

Debra Gould, President Six Elements Inc.
Creator of The Staging Diva Program

P.S. If you missed the Preview session I ran in November, you can listen to the recording here.

In this issue:

Main Section

A Great Time For Personal Reflection

Staging Diva Gift Certificates

Color and Accessories Transform Bathroom

Student/Graduate Success Corner

Staging Diva in The News

Left column

Quote of the Month

Great Book

Staging Diva Winter 2008 Courses

The Staging Diva Team

Choosing Training

A Great Time of Year For Personal Reflection

"What," you say, "is she crazy? I'm too busy at this time of year to think!"

I spend many of my days feeling overwhelmed by what's already on my To Do list too and the thought of sitting quietly to think is nowhere near the top of my list either. But when I do manage to carve out a quiet space for myself, I'm always richly rewarded.

Every time I hear myself think, "I have no time," I remind myself that a close family member literally has no time because she's so ill. Suddenly the busy stuff of life seems so irrelevant. How can I consume my own life with matters I won't even recall a month from now?

I'm sincere in my mission to inspire and empower others to live their best life. Take the time to check in with yourself and see if you really feel like you're on the right track. If you need to adjust how you are doing things, then do it! As Diane Sawyer wisely said, "the dream is not the destination but the journey."

Set aside 45 minutes just for you. If the dishes pile up in the sink, or you bake one less recipe, or you don't get around to washing the car, so be it! Now is the time to think about what you've accomplished over the past year and how you'd like your life to look by next Christmas.

If you're just thinking of starting your own business, ask yourself:

Why do I want to be a home stager?
What are my goals for the next year (financial, personal)?
What am I most afraid of and how can I get the resources I need to address these fears?

If you've been in your own business for a while, ask yourself:

What were the happy surprises this year (financial, personal)?
What have I found disappointing?
Were my goals too optimistic or did I think too small?
What can I do differently (or where can I get the support I need) to have better results in the coming year?

I've reinvented my own life many times. It wasn't by accident, it was by design. It happened when I set aside the time to figure out what I wanted and how I could make it happen. I don't believe it's possible to build your life around your passions and create the work you were "meant" to do without personal reflection along the way! So, I hope you'll take up this challenge to carve out 45 minutes in a hectic season to contemplate what's REALLY important to you!

NEW FOR THE HOLIDAYS! Staging Diva Gift Certificates

  Most of us already have too much "stuff," and with the holidays coming friends and family struggle with what to buy us, and having the time to go shopping.

Staging Diva Gift Certificates enable the people in your life to help you get closer to realizing your dream of starting and growing your staging business.

Once purchased, the buyer receives an email with a link to your Gift Certificate. All they need to do is forward that email to you and you can redeem your Gift Certificate towards the purchase of any Staging Diva product or service!

I'm sure you can think of a few people in your life that would welcome the opportunity to support you in your dreams and appreciate the idea of not having to drag around a shopping mall to find you a meaningful holiday gift! 

Instead of spending $20, $40 or even $100 on something you don't really need, they can give you a boost towards achieving your business goals with a Staging Diva Gift Certificate. 

You can redeem the Certificate on any purchase, so if they send you $20, $40 or $100 you can use it towards any item of greater or equal value, it's entirely up to you.

Learn more about Staging Diva Gift Certificates

Color and Accessories Transform this Bathroom

This bathroom was transformed into a warm and inviting space with paint and a few accessories including bamboo stalks in a bud vase (which eventually take root and last forever) and chocolate brown leather covered baskets to contain all the typical bathroom clutter.

Prospective homebuyers don't want to see toothbrushes, cosmetics and other personal care items. Think "luxury hotel bathroom" when staging no matter how average the space you have to work with is. Fluffy towels, shower curtains, paint, cabinet hardware, towel bars, etc., can make a world of difference.

Here I used Benjamin Moore Ultra White on the ceiling, White Diamond (OC-61) on the trim and Gray Mirage (2142-50) on the walls.

For more color ideas check out the Staging Diva Ultimate Color Guide.

Student/Graduate Success Corner

Congratulations to Staging Diva Graduate Jean Smith of Staging For Sellers (FL) who at the age of 76 decided to follow her dream of a new and creative career. Within weeks of completing the training program she already had two projects and wrote, "I'm so happy to be starting a new business at my age!" You can read her story here.

Congratulations to Lea-Ann Virnig of Home Beautiful Designs who took leadership in forming a coaching group using the F/ree chat feature that comes with membership in the Staging Diva Network. Each Wednesday at 9 PM (central), members can meet up in the chat room to share ideas and set goals for the coming week. Committing your goals to others who expect you to follow through is an excellent tactic for moving your business forward. The group offers support and encouragement to help everyone grow their businesses. All Staging Diva Network members are welcome to join this f/ree weekly chat group!

The Staging Diva Directory of Home Stagers welcomes these recent Graduates. Congratulations on getting your portfolios together and putting yourself out there for homeowners, agents and the media to find:

Theron Vieira of Stage Whisper Design

Serving Courtice, Bowmanville, Newcastle, Oshawa and Whitby ON

Debra Rowley of Debra Rowley Interior Staging

Serving Bellevue, Sammamish, Redmond, Kirkland and Seattle WA

Rosemary Tucker of Interior Influence - Home Staging and Redesign

Serving Bella Vista, Bentonville, Centerton, Rogers and Lowell (AR)

Susan Rutter of Staged by Susan, LLC

Serving the greater Oklahoma City area including: Norman, Moore, Nichols Hills, and Edmond (OK)

Susan is the first Staging Diva Graduate in her state and is looking forward to pursuing her creative side after over 8 years in real estate.


Did you know that when you join the Staging Diva Directory of Home Stagers, you can pick any five locations to be linked from on the main page? If you're the first to pick those locations, you'll always be listed first. If there is more than one stager in a city, they are listed on an "intermediate" page for that city (in the order in which they joined the Directory) and from there the links go directly to their Portfolio page within the Directory. Here's an example of an intermediate page I created for Washington DC.

Congratulations to Tiffiny Coffey, Scarlet Barn Interiors (ID), for completing her Staging Diva Business Coaching sessions. Tiffiny used our time together to set specific goals. Each coaching session she reported back on her progress and set new targets for the weeks ahead. Only three months after joining the Staging Diva Directory of Home Stagers, her company comes up in the top 20 listings on a Google search for home staging in Idaho, Boise, Treasure Valley and the other areas she serves! Tiffiny is certainly paving the way for her new business to take off in early 2008!

Congratulations to Staging Diva Student Carla Savko (CA) who by the end of course 3 of the November Staging Diva Live TeleClasses, already had her first paying client. Carla writes, "30 days ago I hadn't yet heard the phrase 'home staging' and now I've got what I need to turn my decorating talent into a business. The courage to take on this project came from what you've taught us so far. I knew how to turn this prospect into a paying client during our first phone conversation, because of the script you gave us during last week's class. I followed my notes and it worked!"

Congratulations to Graduate LaToya McPherson, Seven Divine Home Staging & Redesign (ON) who completed the training program in September and already has her new website up and running! She writes, "I just want to thank you for being an inspiration to me. Like you, I truly understand what it is to have an innate passion to succeed and to want to be in control of your own destiny. Debra, I consider you my mentor and appreciate the guidance you provided in the training materials. Thanks for making the Staging Diva program so seamless to take!"

Staging Diva Students and Graduates, send me your successes so we can celebrate your triumphs and inspire others! PLUS, being included in this newsletter gets you a F/ree home on my newest website (the more links I provide you with, the better for your business growth).

Staging Diva In the News
With a readership of over 2.4 million, when Entrepreneur Magazine declares Home Staging one of the h0ttest business opportunities, you can bet people take notice! Not just aspiring stagers, but the millions of homeowners who need our services.

Staging Diva is the only home staging business opportunity recognized by Entrepreneur Magazine in all of their Guides to Business StartUps for the last three years running. This lastest issue, Winter 2008, is on newsstands until January 29, 2008.


The staging story is slated
for Jan. 2008, the largest
circulation month for the magazine!

Builder Magazine interviewed me for a story about how staging offers home builders a cost-effective alternative to the purchase incentives they're using to attract buyers in a slow market. Those incentives currently include car leases, buy-backs, d1scounts and more.

I'm excited about this story as it will help all home stagers market their services to the residential building industry. This magazine is not only the LARGEST TRADE MAGAZINE in the United States, in August 2007 it was named "Magazine of the Year" in the 80,000+ circulation category, beating out publications like BusinessWeek and PC World.

In October of 2006 I was interviewed for a story on how to find a home stager. The story lives on at the House and Home website with a link back to the Staging Diva Directory of Home Stagers!

Special thanks and a f/ree gift is going out to Staging Diva Graduate Ruth Maracle, Dynamic Designs for finding it for me!

I'm often on websites or in newspapers and magazines that I don't even know about. If you find something and you can provide a sample copy or the Internet link of a source I didn't know about, I'll send you a thank you gift!

Read more about Staging Diva In The News and remember that all this coverage creates more staging project leads for Staging Diva Graduates. There are hundreds of jobs posted in my blog plus all the others generated through the Directory Of Home Stagers.








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