Staging Diva Dispatch, written by home staging expert Debra Gould, is a monthly newsletter filled with real estate staging business tips and articles for aspiring and established home stagers. The Staging Diva shares practical solutions and ideas to help you decorate homes to sell quickly, and make lots of money doing it.
What slow markets mean for
What does a slower real estate market mean to you in promoting your home staging business?
There are many advantages to being in the home staging business and one of them is that home staging works in both buyer's and seller's markets.
As the real estate market slows down, it shifts from being a seller's market to a buyer's market. In a buyer's market, there are more listings and fewer buyers.
With more re-sale housing inventory:
How else can a home stand out from the competition when there are several homes for sale at similar prices in the neighborhood, or worse, on the same street? Without staging, what else can an agent do in a slow market but drop the asking price?
Staging is an important tool in coping with a slowing real estate market and you need to use this to your advantage to build your business. CNN Money interviewed me on this very topic.
Read the CNN story here
Given the time of year, if you're already in your staging business, expect to get busy very soon. We're at the tail end of the spring market and if you've done the right marketing, you'll hear from desperate homeowners and their agents who have been unsuccessful in selling. There's nothing like being faced with the prospect of owning two homes, or having your whole life on hold waiting for a sale, to motivate someone to invest in our services!
If you're a graduate of the Staging Diva Program, review your notes from courses 1, 3 and 4 on how to promote home staging in a slowing market.
If you haven't taken these Staging Diva courses, you can order recordings now for only $179 each or join the next live course series with me and take all 5 courses for $795 (a $100 s.a.v.i.n.g).
Student/Graduate Success Corner
Congratulations to recent graduate Dana Lukken who staged her own home and sold it for a $100,000 profit after owning it only 8 months. What a great success story to market her new staging business! Look forward to seeing the before and after shots!
Congratulations to Marcia Lenci, Ambient Designs (CA) who wrote "After listening to the 5 recordings of the Staging Diva Training Program, I built a website and sent the link to a realtor, who in turn forwarded it to all 100 people in her office. Within 4 days I got my first job, a $1.3 million home. If I had not read/heard your material on marketing myself and being mindful of what my services are worth, I might have undercharged the client. They were thrilled with the results and never knew it was my first project."
I used these
marketing methods to grow my own staging company, Six Elements, to a
considerable size in under 2 years, never placing an ad or even printing a
Staging Diva Students and Graduates, send me your successes so we can celebrate your triumphs and inspire others!
3 Tips to Choosing Staging
Wall color effects how everything else in the room looks.
Before finalizing your recommendations, always put any color swatch
you are considering up against the floor, trim, furniture and
2. When you've selected your palette, spread out just those color chips together to ensure they all work together. That way, when one room is visible from another, the juxtaposition of each color will be pleasing.
3. Unfinished concrete floors can be painted and dramatically improve the look of an unfinished basement, laundry or furnace room. Don't paint the concrete gray (as most people mistakenly do), then it still looks like concrete!
"The Staging Diva Ultimate Color Guide is immensely valuable! It saved me hundreds of hours. Within 45 minutes, I had my own Staging Fan Deck put together. It's easier to carry, less daunting for clients and reinforces my professionalism and expertise. Debra, your suggestions are brilliant. I cannot tell you how inspiring you are!"
Leigh Olson, Velvet Plum (WA)
Have you been stumped flipping through a paint swatch book? Are you worried about quickly coming up with paint recommendations at your next client meeting?
In addition to my 30 Tips to Choosing Colors, in the Staging Diva Ultimate Color Guide you'll learn:
You can order "Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects" and have it emailed to you within 24 hours.
Staging Diva In the
Pre-Mover Savings Guide features my tips for preparing a
house to sell. Written to entice readers into learning more about
what a Professional Home Stager can do and distributed by Coldwell Banker and Century 21 agents
throughout the US. An excellent lead generator for Staging Diva
Graduates! The magazine will be repeating the story in future
What does Staging Diva media attention mean for you?
With more media exposure and more Internet traffic to http://www.sixelements.com/
and http://www.stagingdiva.com/, more people are
educated about what staging can do; which makes your sales job
The value of your Staging Diva training increases
because you can say that an
internationally recognized home staging
Traffic to your profile in The
Staging Diva Directory of Home Stagers increases exponentially
without you working to get this added exposure. And, you don't pay
extra for it either!
With every media appearance, I get calls from people looking
for a home stager in their market. During the first week of May, I referred
10 projects to Staging Diva Graduates. I
also turned down 8 projects because I had no one to refer them to!
98% of the time, the Graduates who actually get work from my referrals have a page on the Staging Diva Directory and/or their own website. It's rare for someone to hire a stager when they can't see samples of their work.
What projects are you missing out on? What is that costing
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Republication or dissemination of this content is expressly prohibited without written permission.
For more information contact: 416-691-6615.