|Would you like to send this to a friend?|
Staging Diva Dispatch, written by home staging expert Debra Gould, is a monthly newsletter filled with real estate staging business tips and articles for aspiring and established home stagers. The Staging Diva shares practical solutions and ideas to help you decorate homes to sell quickly, and make lots of money doing it.
Projects With No Stagers!
I've had more home staging projects recently with no graduates to refer the clients to. They were in St. Charles County MO, Jefferson County MO, North Smithfield RI, Detroit Lakes MN and Guelph ON. If you're in any of these areas and you weren't sure whether you wanted to proceed with Staging Diva Training, I can tell you that any of these projects would have more than covered the cost!
What do you
If you've started your own home staging business, what do you say when someone asks, "what do you do?." You should always be prepared for this question because how you handle it is one of your most effective marketing tools, and it's f.re.e.!
You might be in a casual conversation at your kid's soccer game, standing in line at the grocery store, or you might be attending a gala dinner.... prospective clients are everywhere.
There are many tricks to answering the "what do you do?" question and one of the key ones is making sure that your answer is phrased to show the listener what's in it for them. In other words, show them clearly why what you do can directly benefit them or someone they know.
Home Staging Makes a Difference in People's
Within 2 days this house went from an unfurnished mess to an attractive but modest home perfect for first time buyers.
And only 3 days later there was a SOLD sign on the front lawn! This was especially important as the owner had suffered a terrible stroke and needed to get her money out fast for medical care.
It was an incredible feeling to be able to help someone in this way. I didn't charge her for my services in view of her circumstances and I was able to get all the furniture and accessories together for her for about $1000. When she sold the house on the first day of the first open house, it was quite a relief.
Not all home staging projects that require furnishing an entire house, are under such dramatic circumstances or need to be finished in only 48 hours, but it was a real adrenalin high doing it! I felt like I was on one of those weekend home makeover shows!
After staging hundreds of homes I can honestly say that no matter what the client's circumstances, we are generally doing work that makes such a huge difference in our client's lives and that's very satisfying.
Many of my clients are divorcing couples. It is a huge relief to them to have an independent third party come in and make the decisions about what should be done to get the house ready for sale. They know I have no vested interest in the husband's or wife's point of view! I just tell it like it is!
In many cases they make enough profit on my services that both of them are able to move on and have down payments for separate houses. Sometimes they both call me back to help decorate their new homes.
Important Service Announcement
In the coming weeks, you'll be getting an email from me with the subject line "Staging Diva Newsflash".
It's important that you respond to it to stay on my email list.
I'm moving over to a new system to make it easier to communicate with you and automate order fulfillment. For example, with the new system, when you order a course recording or ebook or special report from the Staging Diva site, it won't matter if I'm sitting at my desk to send it to you. It will be sent automatically within minutes, day or night.
As part of this automation, I need you to confirm that you still want to receive information from me. So when you see an email from me called "Staging Diva Newsflash" in the weeks ahead, please follow the instructions to ensure you continue receiving copies of this F.R.E.E. monthly newsletter, Staging Diva Dispatch.
Student/Graduate Success Corner
Congratulations to Gary Baugher, An Eye 4 Change (TN) who staged his first house and it sold the same day it hit the market. When the agent also received two back up offers, she was absolutely sold on staging. For his second project he brought in rental furnishings for a $600,000 bachelor pad that had sat on the market for 60 days. The agent didn't believe in staging until she went to take her new photos and was blown away by the transformation. Way to go Gary!
Congratulations Allegra Shann, Styled and Sold (MD) who is now the home stager of choice for the largest luxury home builder in the US. They'll be paying $3,000 towards her staging fees for any of their clients who also need to sell their current homes. Allegra reports, "they found me from my listing in the Staging Diva Directory of Home Stagers!" How's that for a return on investment of only $795 for the full Staging Diva Training Program plus another $695 for her directory listing, which is only 4 months old? Let's see what additional new business she gets over the next 8 months!
Congratulations to Charlene Yackanich Put Your Best House Forward Inc. (FL) on being interviewed by The Wall Street Journal and on having an article she wrote published in a local magazine this fall! We discussed strategies for making this happen in course 4 "Staging Diva Sales & Marketing Secrets to Boost your Home Staging Business"
Staging Diva Students and Graduates, send me your successes so we can celebrate your triumphs and inspire others!
The Business of Home Staging
Announcing my new BLOG!
a "blog"? It's Internet jargon for a weblog. In my case, it's an
almost daily diary of my thoughts on the business of home
I've created the new The Business of Home Staging blog to increase awareness and understanding of what it takes to start and grow a successful home staging business, that not only meets client's needs, but is creatively satisfying and profitable for the individuals who start them.
takes a lot of time, energy and courage to be an entrepreneur, I
know because I've been one since 1989. Through The
Business of Home Staging, I want to
provide inspiration, helpful information and celebrate the successes
of others on the road of operating a home staging
The Business of Home Staging is a blog about:
are lots of articles already there for you to read and you're
invited to add your comments to the stories so that we can start a
dialog about the business of home staging. After all, it's a lot for
me to generate all the content myself and different points of view
will enhance everyone's understanding.
Staging Diva In the Media
What does Staging Diva media attention mean for you?
With more media exposure and more Internet traffic to http://www.sixelements.com/
and http://www.stagingdiva.com/,more people are
educated about what staging can do; which makes your sales job
The value of your Staging Diva training increases
because you can say that an
internationally recognized home
staging expert personally
Traffic to your profile in The
Staging Diva Directory of Home Stagers increases exponentially
without you working to get this added exposure. And, you don't pay
extra for it either!
With every media appearance, I get calls from people looking for a home stager in their market. 98% of the time, the Graduates who actually get work from my referrals have a page on the Staging Diva Directory and/or their own website. It's rare for someone to hire a stager when they can't see samples of their work.
What projects are you missing out on? What are these lost
Staging Diva and the Staging Diva Logo are trademarks of Six Elements Inc.
© 2005 - 2008 Six Elements Inc. All rights reserved.
Republication or dissemination of this content is expressly prohibited without written permission.
For more information contact: 416-691-6615.