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Staging Diva Dispatch, written by home staging expert Debra Gould, is a monthly newsletter filled with real estate staging business tips and articles for aspiring and established home stagers. The Staging Diva shares practical solutions and ideas to help you decorate homes to sell quickly, and make lots of money doing it.
Projects With No Stagers!
I've had many home staging projects with no graduates to refer the clients to. Reasons I don't have someone to recommend include:
It's incredibly time-consuming playing matchmaker for hundreds of leads and then finding out who's in that market, contacting them, etc. If I don't immediately know who to send a lead to and that they'll be ready to handle it, most project leads are now being posted in "Stager Wanted" at The Business of Home Staging.You can read about new home staging projects anytime under the category Staging Help Wanted, and contact me directly if you're interested. Also note that you can now have my posts automatically emailed to you by signing up in the green box in the left column.
NEW! Staging Diva Gift
I'm sure you can think of a few people in your life who would welcome the opportunity to support you in your dream of building a home staging business and appreciate the idea of not having to drag around a shopping mall to find you a meaningful holiday gift!
Instead of spending $20, $40 or even $100 on something you don't really need, they can give you a boost towards achieving your business goals with a Staging Diva Gift Certificate.
redeem the Certificate on any purchase, so if they send you $20, you
can use it towards any item of greater or equal value, it's entirely
up to you.
Staging Diva Graduates Join Martha Stewart
On the set of the Martha Stewart Show,
Staging Diva Graduates pictured left to right:
Laurie Mahoney (Designed, Staged and Sold, NY), Allegra Shann (Styled and Sold, MD), Sandra Hughes (Redesigned Spaces, VA), and Kerri Brencsons (Lift Interiors, NJ). Photo provided by Kerri Brencsons.
Kerri Brencsons took the lead on organizing this trip for Staging Diva Network members in the New York area. Between Dim Sum at Ruby Foos, dancing it up at Mamma Mia and celebrity watching at Pastis, the group shared lots of discussion of their home staging business successes and challenges.
One of the highlights of the New York City trip was joining the live audience for a taping of the Martha Stewart Show. Against a backdrop of oohs and aahs from the Martha Stewart Show audience, the group was introduced as "the ladies who can spruce up your home before selling," reports Kerri.
This event is only one example of the many things that can come out of membership in the Staging Diva Network. It's our password-protected online discussion group for Graduates of The Staging Diva Home Staging Training Program.
With over 50 members, and over 1000 messages on 200 plus topics related to starting and growing a staging business, the Staging Diva Network is a great source of information, inspiration and support. Members share ideas, tips and resources and I contribute to the discussions every week by answering staging business questions, sharing my opinions on the topics being discussed, and/or starting new discussions.
NEW! Home Staging Business Quick-Start Checklist
My special thanks to Jean Glavin for asking the question that prompted this new Report, "Staging Diva Home Staging Business Quick Start Checklist: 20 steps to start your home staging business."I know this new report will save others from trying to re-invent the wheel. It gives you a quick "to do" list so you can take action towards building your business.
Here's what the
first two Quick Start Checklist readers say:
You can order it now for only $20 or if you sign up for the full Staging Diva Home Staging Training Program, I'll throw it in as a f'ree b0nus on top of the $100 you're already saving by ordering all five courses.
Learn more about the new Staging Diva Home Staging Business Quick Start Checklist.
You'll still s.a.v.e $100 when you purchase all 5 courses in one transaction, and you'll s.a.v.e an additional $20 by getting a f'ree copy of "Staging Diva Home Staging Business Quick Start Checklist: 20 steps to start your home staging business."
Student/Graduate Success Corner
Congratulations to Karen Totten who made $14,000 on her first staging project which took 7 weeks to complete. Her client made $73,000, a great success story for marketing herself to new clients.
Karen took the Staging Diva Training Program this summer and opted for the Staging Diva Accelerator Upgrade Package that gave her two hours of one-on-one coaching time with me. She used this partly to help her through her first project, since there was so much involved and later to discuss marketing ideas.
Staging Diva Accelerator Upgrade
Package is only available when you register for the
full 5 course Staging Diva Training Program. Whether you're signing
up for live classes, or ordering the recordings, you'll be invited
to add this upgrade which gives you 2 hours of coaching time with me
to be used at any point over a 6 month period. The two hours can
also be split up into 4 phone session at mutually convenient times.
When you order this upgrade, you s.a.v.e. an additional $300 (over
and above the $100 s.a.v.i.n.g.s on the courses themselves and the
b0nus of the Home Staging Business Quick Start
Staging Diva Students and Graduates, send me your successes so we can celebrate your triumphs and inspire others!
The Business of Home Staging
I've made it easy for you to know when I've posted a new article to The Business of Home Staging. You can have a summary emailed to you whenever a new story appears and it will include a link to the actual story.
This is a great way to find out about home staging project leads as soon as they appear, especially since I will no longer be emailing people with projects in their area.
All you have to do to sign up for this new F.R.E.E. service
is input your mailing address in the green
sign up box on the left of the front page.
There are also
over 80 articles available for you to read about The Business of
Home Staging, organized into these categories:
Staging Diva In the Media
Thanks to all of you who wrote to wish me luck for my first
CBS radio interview. I was originally scheduled for
November 6 but was bumped to the following week because of the
wildfires that were burning around Los
The re-scheduled interview went well and the biggest relief
was that my puppy didn't bark! Perhaps I just needed this small
anxiety to focus on so I wouldn't worry about the bigger questions
like "what would the host ask?" and "what would I
My other challenge was figuring out how to weave stagingdiva.com into one of my replies and mention that I offer a referral service for homeowners and agents looking for home stagers.
The radio show ran in southern California and shortly
thereafter I got a project lead for a vacant home that needs
complete staging in Lancaster,
CA. If you're
interested there's a $250 referral fee payable to me, but ONLY if
the client actually hires you. This covers my time playing
match maker and the four years I've invested in getting the
publicity that generates these kinds of leads for
Another benefit of the CBC Radio interview is that now stagingdiva.com is linked from their website, which will drive more traffic from people looking for stagers and boost stagingdiva.com serach engine ranking. Will visitors find your company there?
By the way, if
you're listed in the Staging Diva Directory and a client finds you
there on their own, there are no referral fees. If I get a
project lead and then have to get involved in putting you together
with the client, there are referral
Thank you Debbie McGennis-Howe of Set The Stage
Interiors for letting me know that I was featured in a newspaper
article in Florida's News Press. I had no idea because the reporter
just grabbed what he needed from the Staging Diva website. Proving
once again the importance of having an Internet presence to promote
your staging business!
If any of you see me in a local paper or magazine, I'd appreciate you letting me know! I'd be happy to send you a thank you gift in exchange for a copy of the story!
By the way, apparently I was in an Ontario paper around Thanksgiving. I haven't seen that story yet.
Final thoughts for the end of a busy year
If you've been reading Staging Diva Dispatch all year, you know that I report on the latest media coverage for Staging Diva in every single issue. And these are MAJOR media like CNNMoney, The Wall Street Journal, Entrepreneur Magazine and many decor magazines, major newspapers, TV networks and now radio.
In case you're wondering,
I've never hired a PR firm; but it's no accident that I get this
attention. It's all about marketing which is a huge component of
what I teach in the Staging Diva
coverage also benefits Staging Diva Graduates IF they've taken
action on what I've taught them in the Staging Diva Program. This
includes survival strategies for being an entrepreneur (course 1),
building a home staging portfolio (course 2), developing the right
pricing strategy (course 2), learning how to turn a prospect into a
buyer and get paid (course 3), effective marketing for each of the
four key target audiences (course 4) and having the right alliances
in place (course 5).
I'm serious about helping my students build successful staging businesses. Please don't take my courses if you're not serious about that too.
I got on a bit of a rant about this recently. You can read it here.
2007 is a brand new year, just waiting for you to take action and follow your dreams. I'd be honored to help you find your way and I am here to support you when you're ready. I'm just saying you've got to make the decision to be ready, even if you're terrified!
Four years ago I hadn't staged my first client's house yet! I had nothing but my ideas, some before and after photos of my own house, and a dream to do something more creatively satisfying with my life.
scared about whether I could pay my mortgage and support my family,
as I needed to. I was scared no one would understand what home
staging was, that I'd look silly, that no one would hire
I wanted to give up many times in that first year, because it's hard work building a business. I'm very glad I kept going and I'm happy to share how I grew my staging company, Six Elements Inc. in such a short period of time. The Staging Diva Home Staging Training Program is all about sharing what I learned along the way so you can learn from my mistakes and have fewer frustrations along the way!
some of the most inspiring books I've ever read. The books that
helped me get unstuck and take action. The books that helped me find
my personal power and not run from it
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Republication or dissemination of this content is expressly prohibited without written permission.
For more information contact: 416-691-6615.