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house fluffing

New Parents are a Great Market for Home Stagers

By Debra Gould, The Staging Diva >>

Home Stagers often overlook this but a new baby’s arrival is a common reason for people to put their homes on the real estate market . Because of their needs (and the urgency of listing, selling and moving), new parents represent a very lucrative market segment. They desperately need our help! Most new parents’ homes… continue reading […]

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Does Home Staging Competition Stop You in Your Tracks?

By Debra Gould, The Staging Diva >>

Thinking about home staging competition in your area may make you feel intimidated. When you’re afraid to move forward with your home staging business, it’s easy to come up with all kinds of “reasons” that it won’t work. For example, perhaps you’ve heard that 90% of businesses fail in their first year. That’s pretty depressing!… continue reading […]

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Celebrate Your Stages of Success on Facebook and Win $25!

By Debra Gould, The Staging Diva >>

I created the Stages of Success™ Contest because I believe it’s important to take time to celebrate our triumphs (both large and small) because each time we do we are proving to our internal saboteur, or voice of self-doubt, that we are moving forward. And this gives us the strength and motivation to keep going. “Brag”… continue reading […]

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Staging Success Spotlight on Stacy Goade and Shelley Mistelbacher

By Debra Gould, The Staging Diva >>

Today we shine the Staging Success Spotlight on Stacy Goade and Shelley Mistelbacher. Congratulations go to Staging Diva Graduate Stacy Goade of Alaska Premier Home Staging on completing her first home staging project for a FSBO seller. His home was on the market for 60 days with one call of interest. After the initial home staging… continue reading […]

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Staging Diva in Pittsburgh Tribune Review

By Debra Gould, The Staging Diva >>

“Telling a Home’s Story Helps It Sell” Excerpt: “. . . Debra Gould, a Toronto, Canada-based stager, author and staging instructor, says staging can also be known as “house fluffing” or “home merchandising,” but basically it’s the effort to make a house irresistible. “The better job you do, the better chance you create that someone… continue reading […]

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