While Staging Diva students know I don’t advocate devoting all your marketing to real estate agents, they are one of our 4 key target markets. Many of them don’t fully understand what a home stager does and how it can help them. Let’s face it, if real estate agents don’t “get it” they aren’t about… continue reading […]
real estate agents
Captive Audience of REALTORS ®
Realtors ® are one of our 4 key target audiences for growing a home staging business. If you’re like me, the thought of having to pick up a phone and call an agent (you’ve never met or don’t know very well) to pitch your services, ranks right up there with having a tooth drilled. It’s been… continue reading […]
Stagers, Do Real Estate Agents Make You Crazy?
Ah March . . . the official start of the biggest real estate season of the year! As a home stager, you’re likely thinking about all the ways you can market yourself to real estate agents. After all, they’re the gatekeepers to your potential clients. Without them you won’t have a business, or so you… continue reading […]
Don’t believe everything real estate agents tell you
If I listened to every real estate agent who told me home staging wouldn’t work in my city seven years ago, I would not be a successful home stager today. Just last month I talked to the owner of a vacant condo that she’s about to put on the market. It will be one of… continue reading […]