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Home Staging Business and Creativity

By Debra Gould, The Staging Diva >>

I discovered that getting involved in different creative adventures helps my home staging and business writing. I guess it’s like exercising a creative “muscle” in new ways. Just like a personal trainer will keep changing up your exercise routine for maximum results, different creative projects keep us fresh. This summer, I’ve been writing new jokes and performing… continue reading […]

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Choosing the Best Staging Look

By Debra Gould, The Staging Diva >>

One of the busiest staging seasons is over and it’s been a crazy real estate market, with greater than expected sales volume in many areas. Many have called 2014 the year of the trade up (and vacation home) buyer. This provides excellent opportunity for home stagers who are out there marketing their staging services in… continue reading […]

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Spring Home Staging Season is Here!

By Debra Gould, The Staging Diva >>

Spring Home Staging Season

The spring home staging season is in full swing and my phone is ringing daily with new staging, color consultation and redesign projects. A recent home staging client’s agent wanted her to put in all new furniture but I knew the cottage-vibe would appeal to local buyers. She took my advice and we used what… continue reading […]

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Captive Audience of REALTORS ®

By Debra Gould, The Staging Diva >>

Realtors ® are one of our 4 key target audiences for growing a home staging business. If you’re like me, the thought of having to pick up a phone and call an agent (you’ve never met or don’t know very well) to pitch your services, ranks right up there with having a tooth drilled. It’s been… continue reading […]

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Staging Success Spotlight on Jodi Whalen and Leah Fritz

By Debra Gould, The Staging Diva >>

Congratulations to Staging Diva Graduate Jodi Whalen of Pear Tree Home Designs who not only managed to triple her business in each of her first 3 years while working part-time just after her first baby was born, but on continuing to prove home staging works in her local market. For a recent project, she staged… continue reading […]

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Staging Success Spotlight on Donna Dazzo, Antonia Banewicz and Heather Stewart

By Debra Gould, The Staging Diva >>

Congratulations to 3 Staging Diva Graduates who had TV shoots in March! Donna Dazzo of Designed to Appeal for Million Dollar Listing.   Antonia Banewicz of Touch of Class Staging and Redesign for Selling New York   Heather Stewart of HS Home Staging for Breakfast Televsion   I learned about these Staging Diva Graduate successes… continue reading […]

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