Nurse and mother proves home staging works

Holly Battaglia is a Staging Diva® Graduate and the owner of Maryland-based home staging business, Holly’s Home Matters. She recently sent in these photos of a project she had done for a couple who had been stuck with a house that didn’t sell for 10 long months.

Perhaps the homeowners had originally been the “I don’t have the budget for staging” types or maybe they just had an inexperienced agent who never told them how bad their house looked.

Einstein said, “the definition of insanity is doing the same thing over and over again and expecting different results.” For a home seller, there’s nothing like ten months of sitting on the market with your life on hold to motivate you to try something different to get a better result.

Credit: Danielle Arcilesi Photography

This couple hired a new agent who called Holly after insisting the house needed to be staged. Within 4 days this registered nurse, home stager and busy mother of four had transformed the property. The listing price was increased to cover the cost of staging and the property sold the first weekend over and above the asking price.

This is only one of hundreds of examples of proof staging works and why you must get the word out about what you can do for your clients! “I don’t have the budget” usually means “I don’t understand the value of what you do.” It’s your job as a home stager to change that by helping them understand the significant difference staging can make.

> Read more about the importance of explaining the benefits of what you do to your target market

> If you’re not much of a writer and you’d like some pre-written articles that will help you with educating people about what home staging is and why it works, check out Staging Diva Chronicles.

Related posts:

1. More Proof Home Staging Works: This time in Australia
2. Staging Success Spotlight on Carol King
3. Weekend Home Staging Portfolio Project
4. Follow a home stager for a day?
5. Staging Success Spotlight on Adam Luttrell

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Home Staging Resources

“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports. More about Checklist

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