Here’s a great example of why it’s important to have a strong Internet presence. I just discovered that Staging Diva is featured in a big home staging story in The Australian. They didn’t interview me for the story but quoted me by using content from my websites. Here are some excerpts from the story, “Styled Up and Ready To Sell“:
“In the US they call it ‘home staging’ and the queen is Debra Gould(aka the Staging Diva) who writes endlessly on the subject and runs training programs for people looking to set themselves up as professional home stagers.”
“As Gould puts it: ‘A house is a product that has to be packaged and marketed to the right target audience at the right price. In a slow or buyer’s market, any house is just one of many for sale in a neighborhood. Real estate agents may say the only way to sell is to drop the price, but this ignores the positive sales impact of improving the product.'”
And he ends with:
“Gould, the Staging Diva, has likened the process to speed dating. You may see eight houses one weekend but ‘you’ll reject most and possibly choose one property to go back to for a second look’, she says. ‘Home staging or house fluffing is all about creating the best first impression, paving the way for potential buyers to fall in love.'”
Honestly I couldn’t afford to buy this kind of coverage!
I was also featured in the August issue of Michiana House and Home Magazine. The reporter used some content from one of my websites and called for permission and a direct quote to add to her story.
What these two examples share in common is that the media came to me, and they found me online. Before you assume this is because I’m somehow famous and this can’t happen to you, let me assure you it isn’t true because I have been getting media attention almost from the beginning! Plus, I had only been a home stager for 2 years when both the Wall Street Journal and CNNMoney called me. You can learn how I did this so you can get coverage too.
In my 5 tips article, scroll down to the comment section and you’ll discover how Staging Diva Graduates are successfully using what I teach them!