The holiday season poses unique challenges for home stagers and some opportunities too. Decorating for the season and helping people redecorate before a party can open up new sources of business in a slow staging season. However, you may also get client calls for home staging projects too. How would you handle a home staging… continue reading […]
Home Staging Feature
You know you’re a natural born home stager when…
Many of my students share similar stories of how they always knew home staging was in their blood, even if they didn’t know what it was called. You know you’re a natural born stager when: from a young age you kept decorating and redecorating your room you spent more time creating Barbie furniture or decorating… continue reading […]
Follow a home stager for a day?
If you’re contemplating a new career as a home stager, you’ve probably dreamed of how helpful it would be to follow me or some other experience home stager around for a day. Perhaps you’ve even offered to work for free to learn our inside secrets and been surprised that we all say “no”. The first… continue reading […]
More Proof Home Staging Works: This time in Australia
Colette Smith is a Staging Diva® Graduate and the owner of Perth home staging business, Staged with Finesse. Her company recently helped a real estate investor increase the value of a property in a 200 unit complex by $30,000. In home staging it’s key to decorate a property to sell with a particular target market… continue reading […]
Does your pricing attract the wrong home staging clients?
Marketing is not just about how you promote yourself, your pricing strategy is also part of your marketing. It conveys something about your business, your professionalism and what sort of clients will be drawn to you. In other words . . . Your pricing is part of your image! If you promote your services as… continue reading […]
Head Shot Blunders That Can Hobble Your Home Staging Business
“You never get a second chance to make a first impression.” It’s ironic that home stagers tell their clients this when referring to the pitfalls of putting an un-staged home on the market, yet don’t see the correlation with how they put themselves on the market. Home staging is an image business and YOUR image… continue reading […]