One of the reasons I walked away from my corporate career, and later the marketing consulting business I’d run successfully for 10 years, was that I kept thinking “is this all there is?” No matter how great my projects went or how much extra business I helped my clients attract, it all seemed pretty shallow…. continue reading […]
Home Staging Feature
How to stage a bedroom
Whether you’re staging a master bedroom, guest bedroom, or child’s room, the bed should be treated as a focal point. Dress it up with an attractive duvet, shams and decorative pillows. I generally get paid for my time to shop for these for a client. We use these items to stage the room they’re selling,… continue reading […]
Plant the seeds and tend the fields for business growth
Ok, we’re not farmers but I hope you get my point. If you’re a home stager, or an entrepreneur of any kind, your number one job is taking action to grow your business. Marketing can be a special challenge when you’re already busy with projects, but unless you’re always cultivating future sales, your work eventually… continue reading […]
Homework Optional for Staging Diva Students
I approach homework differently than many other home staging training programs for three reasons: 1. Unlike many companies offering home staging training, I tell you upfront that there is no such thing as “official credentials” to become a home stager. This means, I don’t need to make you jump through artificial hoops to pretend that… continue reading […]
Home Staging Helps Property Owners Attract Tenants
If you’re spending all your marketing efforts chasing after homes for sale that need staging, you’re missing another opportunity. Especially in a slow real estate market, where many property owners are choosing to rent their homes and condos out rather than selling in a down market. In many areas, the rental market is saturated and… continue reading […]
New service to give home stagers free publicity
I love to write about Staging Diva students and graduates to highlight their success as home stagers and give them free publicity. In the past it’s been awkward getting the right information to write a newsworthy story. People would forget to send some of the details, or they weren’t sending the type of information that… continue reading […]